Gucci APV App is Awesome!

[myrtledog]

I downloaded and tried the “Gucci” app because I’d heard it was good…. It’s REALLY cool. I feel it demonstrates the potential of my new AVP.
Doesn‘t really matter if you have an interest in fashion. Just check out the way the app is done.

Apple Vision Pro owners will curate their own Gucci collection using the fashion house's upcoming app

Like a fashion show on your head.

www.imore.com

 

[fatTribble]

This is a really impressive use of the technology. I’ve never bought anything from Gucci and had no intention of watching the entire video. They made it so immersive that I wanted to watch. The plane flying overhead, the rain in the room, and the many other effects are really fantastic!

Good recommendation!

 

[Roller]

I was pleasantly surprised too. I don't follow or care much about high fashion, jewelry, or accessories (though I bet some of the items in the video are more expensive than the AVP). But I agree it's an impressive use of the AVP. That most of the content is a 2D presentation I'm sure made it less costly to produce, but the VR add-ons make it more compelling.

I'd like to see other companies follow suit, if only by making it easy to look at their products the way Gucci's offerings appear. Best Buy has a new app for the AVP, but I found it hard to use. For one thing, it doesn't seem to have a search function.

 

[ZombiePhysicist]

It hurt my soul as to how bad and narcissistic that app was. It's the equivalent of getting a mac in 1984 and making a letter using every font so it looks like a ransom note. The sheer lack of taste is truly monumental. It also made me wish all he marketing people responsible would jump off a cliff along with their oh-so-modest ceo. There were so many bad cliches, it feels like Im assisting in a hate crime by watching it. Just terrible.

Yes, a few flourishes of the AR abilities, but I feel injured having suffered through it. It makes me wish I could light it on fire, as disinfectant of my system, as I uninstalled it.

Calling it terrible does an injustice to all other terrible things.

 

[fatTribble]

Gucci Made an App for Apple Vision Pro, and It's the Best I've Seen Yet

Not everyone needs a Vision Pro, but we'd all benefit from more creative storytelling like this.

www.inc.com

 

[HDFan]

Interesting app, but how many times are you going to watch it? Might watch it again but 3 times ...