Finally got around to doing the clean install using the OP's method (with just changing the app title in terminal command to match GM's) and it worked flawlessly. I was able to boot, access disk utility to erase HD and then install 10.9.
The only part that I had a concern about was during the first stage of the install (when it says "Preparing to install. Your computer will restart automatically"), when it got to "about a second remaining", it just stayed there stuck at a second remaining for almost 20 minutes before restarting. I panicked a little during that time as the delay seemed excessive but it did eventually restart and continued with the next phase.
All in all, it was easy and it worked great.
The only part that I had a concern about was during the first stage of the install (when it says "Preparing to install. Your computer will restart automatically"), when it got to "about a second remaining", it just stayed there stuck at a second remaining for almost 20 minutes before restarting. I panicked a little during that time as the delay seemed excessive but it did eventually restart and continued with the next phase.
All in all, it was easy and it worked great.