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Gurman: Apple May Limit Announcements to New Accessories This Week

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Apple likely plans to launch a new accessory this week rather than a major product, with stores currently planning for only a minor refresh, predicts Bloomberg's Mark Gurman.

apple-pencil-2-blue.jpg

The prediction follows a rumor we reported on over the weekend that Apple plans to announce new products with press releases on its website this week.

Apple stores are actually planning a larger refresh early next week that is more likely to be related to once of the larger rumored announcements, according to Gurman. These include new iPad Pro models with OLED displays, two new iPad Air models, and new 13-inch and 15-inch MacBook Air models.

Rumored accessories that we could see before then include at least one new Apple Pencil, and new color options for iPhone cases and Apple Watch bands. A new Magic Keyboard for the iPad Pro with a larger trackpad is also said to be imminent, but Apple is unlikely to launch this prior to new iPad Pro models being announced.

One other outlying possibility is a new color option for the iPhone 15 and iPhone 15 Plus, although this has not been rumored and is only based on the timing of previous colorway releases. Also, a new iPhone color is a major product, not an accessory.


Gurman previously said he believes that Apple is not planning to hold a traditional event to unveil new products, and instead plans to announce them "on its website" and with a "series of online videos and marketing campaigns" at some point in March or April.

Article Link: Gurman: Apple May Limit Announcements to New Accessories This Week
 
Article Link
https://www.macrumors.com/2024/03/04/gurman-apple-new-accessories-this-week/
  • Haha
Reactions: madmin
In my view they’re announcing new iPads and Macs this Tuesday, which will hit stores next Tuesday. Possibly, new minor accessories (e.g. new iPhone cases) will be sold starting tomorrow.
 
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Reactions: harold.ji and johntw
Dream Announcement: We're getting rid of ⅓ of our accessories and only making products that work across our entire accessory lineup moving forward.

I love Apple and if there's an Apple-branded accessory available I'll usually buy it without even considering 3rd party options, but I feel like they've got to get back to basics with some of this stuff. There's no reason why there should be three Apple Pencil options and that only work across some devices. That's just one example. Which AirPods should you buy? There was a time when if there were any option for an Apple product, there were only two options. Consumer or Pro; then just go.
 
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Reactions: Dj64Mk7, AlexMac89 and zkap
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