Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
66,678
36,018


Apple's retail stores will be rolling out "merchandise/floor marketing updates" next week, according to Bloomberg's Mark Gurman.

iPhone-16-Apple-Store-Levels.jpg

Gurman did not explicitly say if the store updates are related to any upcoming product announcements, but he did mention that next week is around the time that Apple rolls out its annual Black Unity watch band for the Apple Watch.

In each of the past four years, Apple has announced a Black Unity campaign in the second half of January, and this has typically included a new Apple Watch band, Apple Watch face, and iPhone wallpaper featuring the colors of the Pan-African flag. We recently discovered that the upcoming tvOS 18.3 update for the Apple TV has a new UNITY25 reference hidden within its code, which suggests that the Black Unity campaign may continue in 2025. If so, it is likely that Apple will make an announcement about it next week.

Apple-Watch-Black-Unity-Band-2024.jpg

It is unclear if there will be any other product announcements next week beyond a new Black Unity band. Apple is expected to announce updated MacBook Air models with the M4 chip in early 2025, and Powerbeats Pro 2 are also coming soon, but Gurman did not mention anything beyond a potential Black Unity band in his social media post today.

Apple is expected to release iOS 18.3, macOS 15.3, and other software updates next week, following more than a month of beta testing.

Cross your fingers that the merchandise updates means that Apple will have a busy week ahead, but keep your expectations tempered.

Article Link: Gurman: Apple Stores Receiving 'Merchandise' Updates Next Week
 
Maybe new watch bands along with new wallpaper the coming week and the new MacBook Air could be launched next week or maybe sometime in February. Don't think the watch band and the new MacBook will be available simultaneously.
 
  • Like
Reactions: thefrost and mganu
I’m shocked Apple
Doesn’t celebrate lunar new years products in the US considering how many celebrate it. If you’re not going to celebrate everyone, don’t celebrate any months or events at all.
Or they can celebrate what they want to celebrate. You don't have to buy it, or any other product Apple offers. It's a choice. You celebrated your birthday. Why didn't you celebrate mine?
 
Do people not like docks anymore?

I guess it is a little annoying if you're laying down for bed, grab iPhone to check something, then have to put it back on the dock in the dark.
 
I’m shocked Apple
Doesn’t celebrate lunar new years products in the US considering how many celebrate it. If you’re not going to celebrate everyone, don’t celebrate any months or events at all.
They sell Chinese new year AirTags and AirPods every year 🙄 check your facts
Not in the U.S. though.


Apple's Year of the Snake ‌AirPods 4‌ are available for purchase in China, Hong Kong, Taiwan, and Singapore at the current time.


In celebration of the upcoming Lunar New Year on February 10, Apple has released limited-edition second-generation AirPods Pro with a Year of the Dragon engraving on its online store in China, Hong Kong, Taiwan, Singapore, Vietnam, and Macao.


In celebration of the upcoming Chinese New Year on February 1, Apple has released special-edition AirPods Pro with a custom-designed tiger emoji through its online store and retail stores in China, Taiwan, Hong Kong, and Macao.


Many people celebrate Lunar New Year outside of those locations.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.