Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
The marketing around "Vapor Chamber" is a good example of the problems here.
Apple was traditionally not into talking about things like that, for good reason.

I'd wager a vast sum that it totally misses the mark with an overwhelming majority of the iPhone user base.

It's PC & Android-ish to be talking about "cooling tech".
Yep, they didn't even speak cores, Ghz, RAM size etc. They started with the iPad 2 when they heavily pushed it was dual core.
 
It's too bad one of Steve Jobb's children wasn't interested in being CEO - or at least, a figurehead.

I do love how his daughter Eve trolled Apple in the past.

Screenshot 2025-11-24 at 09.40.08.png
 
  • Like
Reactions: Lioness~
The CEO before Tim Cook wouldn't have fixed it per se, but he would have cared enough to take ownership of the issue until it was fixed. I suspect "not my role" is precisely why so many of the small details now slip through the net and into an ocean of others.

Whoa! An ocean of others... you must be talking about many hundreds or thousands of details/bugs.

Curious... Have you taken the time to write a thoughtful/professional letter or email to someone at Apple, say Craig Federighi, pointing out these massive details/bugs?

If so, what was their response. If not, why not?
 
  • Like
Reactions: I7guy
Gurman is a hack, at best a hack and at worst running a con. The notion that he is aware of the biggest decision Apple can make as a company yet still not get the dates of Apple events correct is laughable on its face.
 
Gurman is a hack, at best a hack and at worst running a con. The notion that he is aware of the biggest decision Apple can make as a company yet still not get the dates of Apple events correct is laughable on its face.

Something is definitely happening here.

Even a hint of a story like this doesn’t get to somebody like Mark without Apple wanting it out there.

Even Gurman wouldn’t run with something like this that wasn’t sourced a bit.
He does have bosses who wouldn’t allow that.
 
  • Like
Reactions: Lioness~
Good points.

Shareholders don’t want another Steve Jobs. Shareholders want another Tim Cook.

Even if shareholders somehow knew in advance that a Cook-like CEO would make mediocre products, and that a Jobs-like CEO would make the most innovative products in the industry, they would still want the Cook-like CEO.

If Apple wanted a Jobs-like CEO, then they would hire the most Jobs-like person known of, which is Scott Forstall.

Unfortunately shareholders wield the power. They control the board and can elect to sack the CEO if they don't perform the way they like. That's just a matter of fact.

Which is why I say there's not really anyone in existence with enough personal branding/charisma/weight/etc to be able to push back.

Steve was untouchable (the second time anyway) because he had such strong branding that axing him would be suicide for the company; shareholders care most about growth so slow and steady growth on the foundations of good products and CX was good enough, axing him would've tanked AAPL as so much of that stock is goodwill. Cook replaced and drove an era of screwing down everyone but the shareholder and now they operate like any other company.

I draw the parrallel with Elon, not because he's effective lol.
But because tesla have a market value so out of touch with what would be reasonable based on book value and P/E (200+ last i checked); that it'd be pretty reasonal to say that 90% of its value is "goodwill", their investors buy what elon's selling; and if they did ax elon; then much of that goodwill dissapears into thin air. Plus elon's the type that in the event he's axed will salt the earth and burn tesla into the ground before leaving the office.
 
Last edited:
I do not believe Gurman has better sources than the FT here. We accept that this was a boardroom leak and Gurman doesn’t have leaks from the board of directors. He decided to disagree with the FT because of ego. Not fact.
 
I imagine Tim Cook is going to stick around Apple for a very long time… I mean it’s his whole life there. He has no husband or boyfriend, no kids. He loves working for Apple, that’s his whole jam. Unless the board forces him out, I don’t see him leaving Apple. Perhaps he’ll move on to head of the board while training his replacement for the next decade. But what would he retire to exactly? 🤔
 
Whoa! An ocean of others... you must be talking about many hundreds or thousands of details/bugs.

Curious... Have you taken the time to write a thoughtful/professional letter or email to someone at Apple, say Craig Federighi, pointing out these massive details/bugs?

If so, what was their response. If not, why not?
I not the OP, but I did that a few times, and got no reply. Bugs still weren’t fixed.
 
Whenever Cook steps down as CEO, nothing will change, the roadmap is in place and the new guy will have their direction from the board and will have been guided by Cook.
I disagree completely. Companies are cyclical just like markets. Everything that worked for Tim was setup by Steve in terms of innovative technologies to build on. Tim has no clue about products and it shows. His only real product that wasn’t Steve’s was the Vision Pro. His product designers told him it wasn’t ready and he said ship it anyways.

Apple has reaped in profits for shareholders at unconscienable levels to the point of R&D not being spent on actual innovation except Apple Car and Vision Pro. Apple Car represents potentially $30B wasted and Vision Pro is amazing tech but not ready for mass market as it’s too heavy, too expensive, and not miniaturized enough to wear as glasses.

Apple’s next CEO will innovate the products sold to consumers not build on anything Cook did, this will bring goodwill back to consumers who are fed up. Sure Apple did great with Steve’s products because they built the company into essentially run like a financial services company that only worries about the shareholders. This is a problem with many non-founders running companies who get $100m stock bonuses annually to make the shareholders happy. But what about ALL of the stakeholders. They all matter, and for me, running an anti-competitive juggernaut is not good for anyone except the top 1% of the wealth that all profited. I don’t believe Steve would be happy as Steve was focused on making really great or insanely great and innovative products.

Also, it was supposed to be Forstall running the show long before now. And all stakeholders would have benefited with a product person who understands what’s capable in charge rather than just the shareholders. I mean Apple under Tim has built an anti-competitive company that controls every bit of their product which is monopolistic vertically. They have to own the chip, every chip as they don’t want to pay Intel, then Qualcomm and etc. The biggest problem is there’s no way to do interoperability of the technology which is what the EU has cracked down on. As much as people want to bash the EU and other markets that have stepped in, it’s a capitalist feature to ensure companies don’t get too big and control everything. I would say Tim’s relationship with Trump gets him preferential treatment for sure, but who really benefits?

I want a company that rewards shareholders, customers, employees, vendors, and geopolitical regions they gain materials to build their products from all with concern and the interest that Tim only gave to shareholders. Any environmental stuff is spin and not even real. Like carbon buy back doesn’t magically make it so your Apple Watch is 100% carbon neutral. You put the carbon in the environment but paid someone else to take that on as their carbon foot print instead? Glad the EU stopped that.

There’s lies, and there’s damn lies. We have been lied to long enough by Crook… Time for a good change. Someone who rewards shareholders and customers alike. Someone who allows interoperability, doesn’t steal from developers, and no company should control everything. IOS and iPad OS should be no different than MacOS but Apple treats them differently so they can run an anticompetitive business model. Anyone who defends Apple saying it’s security, is missing the point. Every business decision is run by money. It can be run by greed and money also. But accounting and finance are the basis for business decisions. But part of long term financial decisions is ensuring everyone benefits. I would say only Tim’s team and shareholders have benefited for 14 years. Time to ensure everyone benefits with some goodwill towards customers, developers, and all the other stakeholders.
 
  • Disagree
Reactions: SFjohn
I disagree completely. Companies are cyclical just like markets. Everything that worked for Tim was setup by Steve in terms of innovative technologies to build on. Tim has no clue about products and it shows. His only real product that wasn’t Steve’s was the Vision Pro. His product designers told him it wasn’t ready and he said ship it anyways.

Apple has reaped in profits for shareholders at unconscienable levels to the point of R&D not being spent on actual innovation except Apple Car and Vision Pro. Apple Car represents potentially $30B wasted and Vision Pro is amazing tech but not ready for mass market as it’s too heavy, too expensive, and not miniaturized enough to wear as glasses.

Apple’s next CEO will innovate the products sold to consumers not build on anything Cook did, this will bring goodwill back to consumers who are fed up. Sure Apple did great with Steve’s products because they built the company into essentially run like a financial services company that only worries about the shareholders. This is a problem with many non-founders running companies who get $100m stock bonuses annually to make the shareholders happy. But what about ALL of the stakeholders. They all matter, and for me, running an anti-competitive juggernaut is not good for anyone except the top 1% of the wealth that all profited. I don’t believe Steve would be happy as Steve was focused on making really great or insanely great and innovative products.

Also, it was supposed to be Forstall running the show long before now. And all stakeholders would have benefited with a product person who understands what’s capable in charge rather than just the shareholders. I mean Apple under Tim has built an anti-competitive company that controls every bit of their product which is monopolistic vertically. They have to own the chip, every chip as they don’t want to pay Intel, then Qualcomm and etc. The biggest problem is there’s no way to do interoperability of the technology which is what the EU has cracked down on. As much as people want to bash the EU and other markets that have stepped in, it’s a capitalist feature to ensure companies don’t get too big and control everything. I would say Tim’s relationship with Trump gets him preferential treatment for sure, but who really benefits?

I want a company that rewards shareholders, customers, employees, vendors, and geopolitical regions they gain materials to build their products from all with concern and the interest that Tim only gave to shareholders. Any environmental stuff is spin and not even real. Like carbon buy back doesn’t magically make it so your Apple Watch is 100% carbon neutral. You put the carbon in the environment but paid someone else to take that on as their carbon foot print instead? Glad the EU stopped that.

There’s lies, and there’s damn lies. We have been lied to long enough by Crook… Time for a good change. Someone who rewards shareholders and customers alike. Someone who allows interoperability, doesn’t steal from developers, and no company should control everything. IOS and iPad OS should be no different than MacOS but Apple treats them differently so they can run an anticompetitive business model. Anyone who defends Apple saying it’s security, is missing the point. Every business decision is run by money. It can be run by greed and money also. But accounting and finance are the basis for business decisions. But part of long term financial decisions is ensuring everyone benefits. I would say only Tim’s team and shareholders have benefited for 14 years. Time to ensure everyone benefits with some goodwill towards customers, developers, and all the other stakeholders.
entitled to your opinion you are, after all we're on the internet.
You are wrong in many points, esp using the term "monopolistic" is plain false, but, I won't get into an argument here on that

Reality is, the customer base of Apple has increased over the years, like it or not, most Apple customers are happy with Apple's lineup. Its just in echo chambers like MR where the "haters" are the most vocal.

Whatever, when the new CEO will take over, it'll take at least 5 years to see if/what they change. Remember, the vast majority of Apple customers is quite happy and Apple and the new CEO will cater to them.
 
Last edited:
  • Love
  • Like
Reactions: marte91 and SFjohn
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.