Reddit doesn't need to deal rationally, or in good faith with 3rd party app makers. Go read reddit's mission (I'll link it below). Nowhere does it say anything at all about building an environment where 3rd party app makers can thrive. It's literally got nothing to do with reddit or their mission.
Just because they haven't been charging for API access all this time does not mean anyone is entitled to it. If reddit had decided to flip a switch overnight and start charging the very next day, that's entirely up to them, and is their right. They have to do what they think is right for their business and their goals. They owe nothing to any 3rd party app developer, and there is absolutely no need or reason for them to "deal rationally and in good faith."
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The API was also never intended for commercial apps like Apollo.
The server costs of 900.000 users per day must have been quite significant, while Apollo earned all the money and Reddit had to pay for all the costs.