Just ordered an ATV2 this morning so should be here in the next week or so. I have just started ripping DVDs to my iMac then "Handbraking" them to Apple Universal format, importing them into iTunes and syncing them onto our iPhones and iPad. Movies work perfectly on these devices. My question is, will having the movies in Apple Universal format look "pants" on my big LED TV ie. will I have to reformat the movies to ATV2 option to get the best picture and sound and will ATV2 format still work on my IOS devices?