The fact so many people here are defending the phone and think the phone is a good value in the face of other Android phones being either better spec or cheaper shows that the marketing hype is indeed working. People like something that is mysterious and exclusive, even if the actual product is just meh. I mean even people here are pretending that Samsung didn’t exist just so they can feel that this Nothing phone is great. The illusion of scarcity and exclusivity will trick your brain that you have something special.