Happy April Fools' Day 2018: T-Mobile Re-Launches 'Sidekicks', Roku Streaming Socks, Brewolingo, and More

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 1, 2018.

  1. MacRumors, Apr 1, 2018
    Last edited by a moderator: Apr 2, 2018

    MacRumors macrumors bot


    Apr 12, 2001

    April Fools' Day is here once again, and this year it falls on the same day as Easter. As you browse the internet today, be forewarned that many of the stories, press releases, and announcements discovered over the next few hours will likely be hoaxes made by companies with a proclivity for teasing their customers every April 1.

    If the past few years have been any measure, you can expect bizarre Apple-related accessories, an absurd product or service unveiling from T-Mobile, wisecracks from Siri, and much, much more.

    It's also worth noting that April 1, 2018 marks the 42nd anniversary of Apple, which was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, who sold his share of Apple back to Jobs and Wozniak for just $800 later in 1976.

    All these years later, Apple's products have now become a major target for April Fools' Day pranks, along with jokes coming from companies, apps, services, and accessory makers that are well-known by Apple users, which we've accumulated in a list below.

    T-Mobile's Smartshoephone

    T-Mobile is bringing back the classic Sidekick smartphone for a new generation with the world's first "Smartshoephone," called the T-Mobile Sidekicks. Company CEO John Legere said that the Sidekicks are optimized for unlimited data on T-Mobile ONE, include a slide-out screen like the original Sidekick, have near-field "toe tap" communication with fellow Sidekicks, and more.

    T-Mobile usually leans towards wearable tech for its April Fools' Day pranks, in 2016 introducing a hands-free binge-watching headset and in 2017 showing off the "T-Mobile ONEsie." For the new Smartshoephone, T-Mobile has even put out a fake Home Shopping Network-style video in which John Legere and COO Mike Sievert laud the advantages of the "fully connected wearable shoes." The twist is that T-Mobile is selling a plain, non-IoT version of the Sidekicks that you can really buy... for $65.

    Roku's Happy Streaming Socks

    Roku is hoping to help customers easily control their next binge-watching session with a new pair of Happy Streaming Socks. The socks have built-in motion sensors for menu navigation, find-my-socks technology, and can heat up to keep your feet warm.

    Roku says that its Streaming Socks are a convenient alternative to controlling shows and navigating menus when your hands are messy from snacking while watching TV.

    Man Crates' Porch Piracy Protection

    Man Crates has begun a new "Porch Piracy Protection" initiative, aimed at protecting customers from package thieves when orders are left at their doors.

    Now when you order from Man Crates, you can choose from a list of free deterrents -- like an ill-tempered baboon, creepy clown, or aggressive mime -- that are promised to prevent looters from ever getting near your packages.

    Duolingo's Brewolingo

    Freemium language-learning app Duolingo has launched "Brewolingo," a collection of craft beers that the company says will help you become more fluent in a new language. Apparently based on actual research, Duolingo's prank product promises fluency in French, Spanish, and more just by "getting tipsy."

    Brand designer Jack Morgan shared a few behind-the-scenes images and details of his work on Brewolingo's brand identity, packaging, and website design. The four faux flavors include Spring Season-Owl, India Pale Owl, Mad Amber Owl, and Night Owl Stout. Unlike T-Mobile, Duolingo isn't actually selling a version of its joke -- the "Buy Now" link directs you to the company's legitimate training courses.

    Other April Fools' Day Pranks, Jokes, and Hoaxes:
    We'll update this post in the event that any other noteworthy April Fools' Day announcements appear online.

    Article Link: Happy April Fools' Day 2018: T-Mobile Re-Launches 'Sidekicks', Roku Streaming Socks, Brewolingo, and More
  2. BasicGreatGuy Contributor


    Sep 21, 2012
    In the middle of several books.
  3. Tomisawesome macrumors newbie


    Oct 24, 2016
    Newcastle, NSW Australia
    Why do companies come up with the best ideas as April fools jokes

    I got an email from Slickwraps this morning trying to sell me this

    Would be great if it was real
  4. Darkashnet macrumors regular


    Jul 15, 2010
  5. MrNikeFresh808 macrumors newbie


    Dec 8, 2015
    South End (Boston)
    Haha hilarious!
  6. iapplelove macrumors 601


    Nov 22, 2011
    East Coast USA
  7. Mal macrumors 603


    Jan 6, 2002
    Pokémon Go has updated to new high-resolution 8-bit graphics.

    0C92F301-4DD9-4F88-8952-311153FE56F8.png 8856F070-D01D-41F6-BFB1-7536FB36FE6B.png
  8. peterh988 macrumors 6502a

    Jun 5, 2011

    Didn't that enclosure for an iPad that turned it into a desktop arcade games machine start off as an April fool prank?
  9. simonmet macrumors 68000


    Sep 9, 2012
    Looking at that French article, do they really call it April’s Fish? Lol
  10. Ragnar51 macrumors member


    Jun 5, 2013
    Milford CT USA
  11. Lennyvalentin macrumors 65816


    Apr 25, 2011
    Happy Streaming Socks sounds like a perfectly inane tech idea. lol
  12. sracer macrumors 604


    Apr 9, 2010
    In this age of the internet, having a fool's day seems redundant. ugh.
  13. Guy Clark Suspended

    Guy Clark

    Nov 28, 2013
    London United Kingdom.
    How about Apple changes corporation policy and considers its consumers?

    Now that is laughable.
  14. Yvan256 macrumors 603


    Jul 5, 2004
    The best April Fool's day pranks are right on apple.com, go check out the prices they're asking for five-years-old technology in the Mac mini and MacBook Air.
  15. Piggie macrumors G3


    Feb 23, 2010
    Apple could say they are launching a high end, Nvidia custom GPU powered Gaming Console.
    Sad thing is, Apple COULD rule 100% on such a device.
    Devs would adore it, Apple fans would adore it, and if the specs were right up there, All gamers would love it.

    Apple could rule the gaming segment over a few years.
    It would be right up Apple's alley in that it would be custom, and locked down, just how Apple like.

    Will they make it?
  16. AngerDanger, Apr 1, 2018
    Last edited: Apr 1, 2018

    AngerDanger macrumors 601


    Dec 9, 2008
    Meanwhile, I've performed the first teardown of an Apple employee, revealing a 14-pin diagnostic port:

  17. AppleScruff1 macrumors G3


    Feb 10, 2011
    Except it’s real.
  18. Doctor Q Administrator

    Doctor Q

    Staff Member

    Sep 19, 2002
    Los Angeles
    Good question. I'll look up the answer on Googz.

  19. DeepIn2U macrumors 603


    May 30, 2002
    Toronto, Ontario, Canada
    Ah man .... sidekick converse smart shoes ... that was more ghetto than the ghetto blackberry lol.
  20. redheeler macrumors 604


    Oct 17, 2014
    Can't forget the Throwback Mac, complete with OS X Mavericks support:
    Retro Mac Pro.png
    I hope that next year Apple tries something different, though. The same April Fool's prank stops being funny after the first or second year its used...
  21. expiredyogurt macrumors regular


    Jul 20, 2016
    not america
    that was hillarious, the T mobile one. the others are just meh. i wanna see what razer did this year.
  22. BaccaBossMC macrumors regular


    Jul 8, 2016
    Nursing Home of the U.S.
    Don't forget Razer's Project Venom V2, a nanobot-infused energy drink.
  23. lsutigerfan1976 macrumors 68020

    Sep 14, 2012
    I knew Apple was trying to prank ppl when they tweeted out that they had an announcement that would “revolutionize” the way we would do things for now on. lol!
  24. Marconelly, Apr 1, 2018
    Last edited: Apr 1, 2018

    Marconelly macrumors 6502


    Jul 5, 2008

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