actually a lot of people do this.
Steven King did this with his Richard Bachman books.
Steven erickson is currently doing this with a side story, straying away from his normal High Fantasy style.
just two off the top of my head but many authors do this for many reasons.
some are righting material they don't want to be tied to their name, thus not having opinions pushed about it onto their families.
some people, in the care of Rowling, do it when they are branching into a completely different genre and don't want to have the attention thrown at them if its not completely amazing, because after all, just because you can write a good fantasy novel, doesn't mean you would be good at romance for example.
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good to know. maybe send a kindly worded letter to the websites operators and let them know! because other wise, taking the time to read and them comment on this article, is just making them think there is one more person who DOES like this kind of news.
The best part is this isn't even a main article, its a little off to the side. and yet you still still choose to take the time out of your day to comment on it. i hardly think MR reads EVERY comment on here. but they do pay attention to the commont/post count, and if it keeps climbing, its a good sign to them, regardless of what the comments may be about.
btw. that seems like a slightly misplaced sense of logic,
>sees clickbait
>clicks on clickbait
>then rants about the clickbait that he clicked on.
you literally did exactly what click baits want you to do, click on it.