First, the reserve thread is extremely long and after looking at several pages, there was really no answer. As you all know, the gold iPhone is extremely hard to get. I'm trying to buy another one out of contract (full retail price) for my mom. She is however due for an upgrade, but does not want to use it. I remember reading this on here...but can't find it now. Basically, to reserve the phone, you have to use the upgrade. So if we use the upgrade, reserve the phone and get to the Apple store, can we tell them to cancel that transaction, get the upgrade back, and then sell it to us full price? Its for Verizon, and even reserving the phone a note pops up saying "to keep your current data plan, please visit an Apple retail store and purchase full price." Thanks guys. edit-Applecare senior advisor said it should work but is completely up to the store. I mean if we reserve the phone using the upgrade, it sets the phone to the side. So basically if we never pick it up, it goes back on the retail shelf correct? So by cancelling the upgrade and buying full retail, I really don't see any problem with it.