Even all those Android or anti-Apple types who even a couple years ago had all these misconceptions or biases towards the iPhone have finally come around to either being curious, or even switching over and buying into the whole experience, finally, years later. It seems like this year, this major upgrade release has finally put the nail in the coffin on any notions that iPhone is some kind of device only for "simpletons" or "too luxury" or this and that. Whatever misconceptions were commonly going around seem to have been greatly reduced and relegated to the most fringe of anti-Apple people. I have had many friends and family that have in the last few months pop up with Apple products and I would never have expected them to. My co-worker who is in music school was blown away when I made a whole mini arrangement in like 45 seconds in Garageband. The next paycheck he got one after only ever having had Sammy. My dad even got one! And he's always been a huge Apple hater. He got some handme down white Macbook and a used iPad 2 (for church he says is the excuse on the podium for reading lyrics) and he just quietly has been curious. I think this is a sign that this year Apple has come closer to total domination. Its saturated so deep in our world that even the most hardened antis are finding it hard not to be lured into that well known temptation from the Apple halo effect and presentation that we all got addicted to long ago. Even people who didnt get it for a long time are finally seeming to get it!