priitv8 said:UV is still so limited geographically, what takeover can we talk about here?
But so is iTunes. Even in the UK store, arguably Apple's second largest market, here are some examples of its limited role: no Game of Thrones or Boardwalk Empire. Large number of movies don't have extras including some recent Disney ones (e.g. the Lone Ranger) even though there are extras in the American versions. There are no extended versions of the Lord of the Rings trilogy, and again no extras in the standard version. I'm sure there are many more examples. And the iTunes video store has been around far longer the UV, eight and two years respectively in the UK.
They haven't lost it at all. All UV is, is the movie studios attempting to prolong the life of optical media. While I agree that the quality of BD is higher than an iTunes HD download, on the average person's TV/Home Theater the difference is negligible at most. This means that for most people (who consider standard DVD to be outstanding) you have two competing platforms.
The studios created UV specifically to keep people out of iTunes. There are major advantages for them with the physical media model.
But this is the point, UV has been created to keep people away from iTunes. Over the next few years people will grow large UV collections at no (noticeable) additional cost, and most smart TVs and set-top boxes will have the format built in as standard. People will gradually forget to play their dvds/blu-rays, just using their (inferior) UV copies instead, and once VUDU/Flixster/Amazon (et al) start to offer direct UV purchases they will just download from these sources.
As far as I can see Apple has been outgunned by the studios despite offering superior video and audio quality, and extras. If Apple can offer 4k downloads ahead of everyone else it may make a difference but even here they are probably at the mercy of the studios.
Incidentally, I've just discovered a similar thread on the blu-ray.com forum: http://forum.blu-ray.com/showthread.php?t=228357
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