I love iOS7, I think it's great and will set up the "design" barometers for this decade. However, I would be lying if I said the OS doesn't look "serious." It looks stylish, bold, and yes, colorful. As I'm watching the Zimmerman trial, I can't really picture these lawyers (or any lawyers, throw doctors and executives there also) getting out their iPhone's with that layout and the transparency with bright colors. It doesn't look serious, and while we're only in Beta 2, I can't imagine it looking more "serious." There's a reason all promotional material is with the white iPhone; this iOS doesn't look that great on a black iPhone. The only black iPhone that I remember seeing with iOS7 from Apple is on the promo video showing the AirDrop feature, and that's only for about 3 seconds. So has Apple turned off some professionals with iOS7 and if so, has that now left the window for Blackberry, Windows, maybe even Android, to pursue this market and give new life to Windows and especially Blackberry?