Has Jon Ive been on Holiday?

Discussion in 'Apple, Inc and Tech Industry' started by harry20larry, Jun 19, 2009.

  1. harry20larry macrumors 6502a


    Aug 14, 2008
    We haven't seen a new Apple design since last October, do you think Steve Jobs has locked Ive in a shed until he comes up with something brilliant?
  2. Saladinos macrumors 68000


    Feb 26, 2008
    The unibody MacBooks are just about perfect IMO. The new ACD design looks stunning, although no doubt people will want a matte option. The iMacs also look just about perfect.

    The only product in need of a design change is the Mac Mini. No doubt that'll be what we see in the next revision.
  3. t0mat0 macrumors 603


    Aug 29, 2006
    So what about the Shuffle?
  4. pdjudd macrumors 601

    Jun 19, 2007
    Plymouth, MN
    Apple doesn't ever constantly release revolutionary changes of products - its just not practical to burn up the amounts of money in R&D to do that. Apple's product cycles tend to be revolutionary changes once and then a few evolutionary changes so that they can maximize manufacturing resources before they have to re-tool them all over again.

    Apple has a good sized product line that get re-designed all the time - the latest examples being the unibody designs (just last year) and the shuffle (just this year). Revolutionary changes are expensive and time consuming in a market where Apple probably is not wanting to have to keep pricing artifically high and anger consumers in a down market.

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