The one on the Apple Store looks like a slightly lighter shade of blue (it looks identical to the new, blue iPhone 6s/6s Plus silicone case. The one on the Apple website has a different model number. The previous model number was MJ4R2ZM/A. The new one is MLDL2ZM/A. Plus the blue band shows a delivery date of about a week (like the other new colors). The green and white bands (which are unchanged) have immediate availability. However, when I chatted with Apple online, they claimed the blue was unchanged. I'm guessing they're misinformed and it has changed.