Nobody is complaining about the current generation that I can see the complaints are about the 6.
Also yes it is an Apple issue and not a customers issue.
I bought a Nikon D750 last year and shortly after a shading of the top frame came to light when images were shot facing bright sources.
Immediately the apologists and Nikon themselves came out and tried to prove that it happens to other full frame frame cameras as well such as the Canons and Sony.
But the the D750 was what brought the issue to the forefront because the shading was way more prominent than other models and consistently reproducible.
Nikon changed its tune after they realized it was bad for business to blame the customer and also for the fact that it was actually an issue and issued a recall.
My serial number was one of the ones in the affected range even though I did not have the issue. Then again they issued another recall in the summer for a flare issue which again my serial # was within the affected range. The second time around, they didn't try to blame the user or claim it happens to other models as well.
Nikon is a recent example of how companies should take responsibility and control of the issue.
Apple has done so with improving the type of aluminum used and on most occasions replacing bent iPhones that did not show other signs of abuse.
Apologists need not apologize for them anymore cause the issue has been resolved with the new models.
But pretending the issues exists is pure ignorance at its best!
I see these things more as fat grey lines rather than sharp black lines of right and wrong. Designs make compromises to try and achieve a balance of goals and cost effectiveness.
A simple example was certain car components back 50 years ago were extremely robust. Forged crankshafts, forged connecting rods, knuckle joints etc. they would almost never break under normal use and could even be modded up to much higher horsepower. This was back when gas was 19 cents a gallon and mileage was never even considered when purchasing a car.
Jump to today and you have multiple competing constraints. Strength being only one. Weight to save gas. Reduction in size of components. Greater cost consciousness. Increased materials cost. Tighter profit margins. Safety concerns, crash ability survival. All needs that are balanced in today's designs. My turbo charged 4 cylinder engine broke a connecting rod and holed the cylinder block trashing an engine costing $8K to replace. No warranty as it was 1000 miles past limit.
So a phone that bends when too much pressure is applied. Well it's a tough shitsky in my book. As vast majority did not bend their phones. That Apple improved the next ones with both material and slight design modifications to shape and re-enforcement around button holes is testament that they are concerned and do try to improve.
All the companies try to improve the next generation of phones and most will stand behind what they sold with reasonable warranties. Some of the nit picky grievances I read on here amaze me. Personal preferences, OCD issues, and outright little princess tantrums over some feature are a bit over the top. And before I get blasted, that's my opinion. And I have just as much right to voice it as the person complaining about a noisy button.