It's hasselblad. Anything hasselblad or leica cater to a very specific crowd. Only thing here is it uses Sony lenses...![]()
And what does Sony have to do with it?
5.000 euros for a crop camera? Which crowd will prefer that? Unless it has the most revolutionary sensor ever made.
pretty much no one who takes the time to post on this forum is in that market.
People with money to burn. Look you aren't going to be seeing this on every street corner, but say, a famous "glamorous" celeb wants a fast shooting mirrorless camera... are they going with the Sony or the Hasselblad when $6k means a minute of their time? Come on... there is a market for anything, and pretty much no one who takes the time to post on this forum is in that market.
We want to be very honest: we have a tradition of choosing the best materials for our cameras. People have the choice – they can like, or not like, this concept. But we're not robbing people by making a huge profit on the camera. Our profit margin is the same as everyone else's; we're just using more expensive materials.
It's hasselblad. Anything hasselblad or leica cater to a very specific crowd. Only thing here is it uses Sony lenses...![]()