Just some thoughts I had when I read some of the more negative comments on the WATCH The WATCH is a niche product. Not only that, but it's a first-gen niche product. A Macbook Air is sexy as hell. But it won't do what I need it to do at work. So I don't have one. The first generation was, to be honest, underpowered. But that's OK for someone who needs something sleek while not doing much heavier stuff than creating and showing spreadsheets and presentations, which was the intended target audience for the product. The Mac Pro is sexy as hell. But I can't justify the expense (or the expense of a similarly specced workstation from any other brand) based on what I do. So I don't have one. But for the intended target audience, it's a great tool which not only gets the job done, but looks stunning while doing so. Now, based on the known data we have on the WATCH, does an intended target audience crystalize? - It's aiming to look trendy rather than going for the classical look. - For reasons of current physical limitations, it will likely have a one-day battery time. - It's sturdy but obviously not bulletproof. OK, so based on that, it probably won't be used by deployed soldiers. Or in Ironman events. If your hobby involves spending time away from civilization, this is probably not the tool you should buy. But if you find $350 to be an acceptable amount to pay for a (somewhat helpful) fashion accessory, if the active part of your daily routine begins and ends at a place with reliable power outlets, and if you're not the kind of person who regularly wears out the knees of your pants (at least not in activities of non-sexual nature), this might actually be a product targeted at you. For me? As I wrote in another thread: I like the idea, but I still don't really know what I would do with this product. I'll wait for a generation or two and see, both how it gets used by others, and if Apple releases a model that's sturdy enough for serious sports use. If I like how it evolves, I might go for an Apple product rather than for a Traser or Seiko the next time I'm looking for a watch in this price level. Or I might just get one of each.