I'm not really sure what gives here, nor why I seem to be getting leapfrogged by so many others.
This is the thing that bugs me. Logistics is really complicated and I totally understand why sometimes a pallet of phones will mysteriously sit at an airport for days, waiting for a customs check or a ride out, while others sail right through. As long as UPS is trying to maximize the on-time deliveries, they don't care about the specific order. In fact, being strictly first-come, first-served on their end would actually reduce the overall number of phones that are on time. UPS has a lot of things to coordinate (although they didn't do themselves any favors by being seemingly unprepared for the shipment surge in the past week or so).
But what's up with Apple in this process? First, they staggered the opening of the online Apple Store in what seemed like a pure lottery. For me and many others, it took nearly 15 minutes to get in, and delivery before November 17 was no longer an option. Because of overloaded connections with carriers, some people got a "reservation" instead of being able to finalize orders. The reservation was supposed to save your spot in line, but clearly did not in many cases, and also made those people unable to reserve a phone for in-store pickup. Then Apple sent mixed messages about whether IUP orders were prioritized over paid-in-full orders. Sure seemed like they were. Apple's free to do that if they want, but they should be transparent about it.
This time around, a lot of people would have had better luck going through a carrier than through Apple. In years past, it's been the opposite. Seems like whatever the most popular way of preordering is, that's what you don't want to do. This year it was supposed to be all about using the iOS app to reserve phones. Legend has it the Apple Store is
still down for some of those iOS people.
While I don't particularly mind someone with a 12:15 order and a 11/17-11/24 delivery date moving ahead of someone with a 12:14 order and a 11/17-11/24 delivery date, we saw people with December delivery dates accelerated ahead in some cases. No offense to my December peeps, but that's messed up.
Most maddeningly, in-store phones for call-aheads and walk-ins were available in many areas long before the majority of preorders were delivered. Ample quantities of iPhones were available the morning of Nov 4 in my area. I didn't cancel my preorder because I figured my order would be bumped up and I wouldn't wait long. Boy was I wrong. People preorder to get their products ASAP, not to get them weeks after general availability. A lot of people lost sleep to place those preorders, and Apple treated them like suckers.
It's important to keep the big picture in perspective. Most people are still going to get their phones when Apple said they would, or earlier. And they are getting a great product. Yet this obviously messed up process is still leaving a foul taste in a lot of customer mouths. They could reduce the chaos, the strain on servers, and the feeling of getting treated unfairly very easily. Simply put the first 24 or 48 hours of preorders into one big group and then randomly select the delivery order. Announce this policy ahead of time and do it transparently. And take care of preorders before selling any at the store. Tell the marketing people who want to see the long line publicity that treating customers fairly is more important than hype.