Have had iPhone since the 1st generation and with my recent 6 Plus purchase I really felt I needed to purchase AppleCare for the first time. Got burned on my iPhone 5 when the volume buttons died 13 months in. With the bending issues (I feel I see some mild bending) with the new generation I'm glad I did. I see insurance as a gamble, but in this case a worthwhile one. So, have you ever purchased AppleCare?