Hi, newbie here to the forums, long-time reader of MacRumors. I just had to come here to ask this, as I can't find anything similar to my experience anywhere online. Here's the deal. Due to complete stupidity, I accidentally knocked our 64GB iPad 2 off this small table while I was watching a football game on the Sunday Ticket app. The exposed corner hit the cement ground from a two-foot drop and .... well, smash, crack - there's a big crack across the screen, not to mention a big dent and small screen cracks everywhere in the corner. After my wife came to grips with my stupidity, she suggested I go to the Apple store to see if they could fix it. Common sense told me "No," but I did it to humor her, which brings me to today's Genius apt ... ... No, they can't fix it, BUT they are going to swap it out for a completely new one for $349, which is half the price of the original purchase price $699. They take the broken iPad 2, and give me a brand spankin' new one for half price. Now, it's not great that I have to spend another $350 to have an iPad again, but it's far better than the other alternatives I had, which included buying a new one out right, or trying to use it in its current state, which would break my heart. Our home owners insurance deductable is $1,000, so that wasn't an option. Anyhow, I couldn't do it today, but can and will next week. The rep there gave me a sheet w/ a barcode to bring in next week and that will be that. So, a couple questions: -Have you heard of this happening before for any Apple product? -What is in it for Apple here? Sure, they may be able to use the parts in some way, but why would they give me a new one for half price, when they could very easily say, "awe, too bad, that'll be another $699, and don't drop it this time?" What's in it for Apple?