Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

MacRumors

macrumors bot
Original poster
Apr 12, 2001
54,622
16,778


Earlier this month, WarnerMedia announced the upcoming launch of a new ad-supported tier for HBO Max, which has debuted today. Priced at $9.99 per month, the ad-supported tier is $5 less than the $14.99 monthly cost of the standard HBO Max subscription.

hbomax1.jpeg

HBO Max is designed to feature the "lightest ad load in the streaming industry" for its ad-supported tier, and it will include access to all HBO Max original programming plus the back catalog of content from HBO, Warner Bros., DC, Turner Classic Movies, Adult Swim, Cartoon Network, and more.

The ad-supported tier does not include access to same-day premiere film releases from Warner Bros., which will require a full $14.99 subscription. Content is also limited to 1080p HD instead of 4K, and the ad-supported tier does not allow shows to be downloaded to watch offline.

hbo-max-comparison.jpg

In addition to monthly pricing options, the ad-supported tier can be purchased for $99.99 per year, dropping the price to $8.30 per month. The $15 per month tier is priced at $149.99 per year, which equates to $13 per month.

Prospective HBO Max customers who want to subscribe to the ad-supported tier can do so on the HBO Max website.

Article Link: HBO Max $9.99 Per Month Ad-Supported Tier Now Available
 

icanhazmac

macrumors 6502a
Apr 11, 2018
977
2,989
Ads? No thanks, hard pass.

Just like all the streaming services I wait until there is a critical mass of things I want to watch, sign up for a month or two and binge watch everything, cancel, move on the the next service, rinse and repeat. No need for an ad supported cheaper tier when you selectively subscribe.
 
Last edited:

oneMadRssn

macrumors 603
Sep 8, 2011
5,598
13,033
Europe
Most don’t like ads, so it’s just another ploy to gain subscribers. Also it’s still fairly expensive even with ads.
I hate it, but it seems actually most people are willing to tolerate ads for a cheaper price.
"When asked whether they’d rather pay more for no ads or pay less for ad-supported content on streaming platforms, 49% opted for ads, and 22% said they’d rather pay to avoid them. Just under one-third (30%) said they didn’t know or didn’t have an opinion."

I hate ads. I hate the results of this survey. But if you get out of the tech blog world, this is consistent with what I am hearing from others.
 
  • Like
Reactions: Gasu E. and V.K.

Gator5000e

macrumors 6502
Jan 27, 2018
362
330
I get it free too, but i fear they ll offer up the ad supported free instead now. If that happens im pulling the plug on all of it.
I don't see that happening if you are paying full price for an HBO subscription thru a provider like a cable company.
 

V.K.

macrumors 6502a
Dec 5, 2007
691
426
Toronto, Canada
I hate it, but it seems actually most people are willing to tolerate ads for a cheaper price.
"When asked whether they’d rather pay more for no ads or pay less for ad-supported content on streaming platforms, 49% opted for ads, and 22% said they’d rather pay to avoid them. Just under one-third (30%) said they didn’t know or didn’t have an opinion."

I hate ads. I hate the results of this survey. But if you get out of the tech blog world, this is consistent with what I am hearing from others.
Yep. People like free a LOT more than they dislike ads. If HBO offered a free tier with a ton of ads it'd be a huge success.
 

jamcgahey

macrumors regular
Sep 24, 2020
143
318
Maine
I'd swap to the Ad version if it allowed for 4K. No 4K = No go. For $10/month with ads I think providing 4K is reasonable...maybe I'm just crazy. Maybe I'm even more crazy for thinking my opinion matters?
 

steevn

macrumors regular
Jul 25, 2016
214
593
I can’t even imagine the ads happening in hbo shows I’ve already watched. Literally just imagine GoT Red Wedding episode and the last 20 minutes Flo from progressive and the Google Pixel car crash guy bust in with ads lol!
 

CalMin

Contributor
Nov 8, 2007
810
534
I hate ads too, but my wife (who watches way more TV than I) doesn't mind them at all. It allows time for a quick check of the phone, or a bio break. I'm guessing it is years of conditioning through ad-supported cable. As for me, I watch mostly YouTube these days and I pay for it to be ad-free.

I don't know why 4K is such a big deal to so many folks. This stuff comes so compressed that it doesn't look anything like a 4K blu-ray and is barely distinguishable from 1080p for most content. FWIW - I have an 85-inch Sony HDR set, so that might be why I'm so unimpressed by streaming 4K content.
 

xpxp2002

macrumors 6502a
May 3, 2016
583
995
I have HBO Max through AT&T for free with my phone service, and honestly I couldn't imagine ever paying for it. It has a little bit of content that's worth watching, but I'd rather have just about any other service: Paramount+, Showtime, Peacock, or Hulu over HBO Max.

It's nice that it's free and all, but if AT&T wanted to give me back $10-15/mo and take away HBO Max, I'd take the money any day of the week.
 
  • Haha
Reactions: SurferPup
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.