You think the content, and limiting how viewers view them align? If you have good content, and great functionality to view that content that’s the “alignment” you’re speaking of. Making someone pay more for Airplay, PIP, SharePlay all things that prolong the enjoyment people have with the content, I see as bad business. You only do that to nickel and dime your customers. And with how they’re talking, new movies will also be behind a paywall on top of paying for the streaming service. To me that’s putting capitalism, over creating a good product.