This is the biggest draw back for me and is why I will continue to purchase and rip my dvds / hd-dvd's in the future. Apple's itunes was originally rip,mix,burn. Worked great with itunes. Buy music, rip your current cds. Now buy movies, screw the already owned dvd's. I will not buy any itunes digital products until music is at least 192 bitrate and the movies are at least 720p. Not 620x480. I wish apple that would make an app. to rip movies to itunes, but we all know the MPAA will chew that up and spit it out. Until then, it is worth the trouble to own the media, make my own h.264/aac contect that works with Apple TV/iTunes and have full quality and small file size. Thank God for mac the ripper and handbreak.
Yes, I was ranting. 😀