So I found the best way to get the HD videos recorded on the iPhone 4 to an HDTV is to import the vid(s) to a Mac/PC (iPhoto for example). Drag the video to your desktop. Save to USB stick, plug into Xbox 360 (PS3 doesn't play .MOV files out of the box) BUT... Because the bitrate is roughly 10MB/sec for the raw HD videos from the iPhone 4, the video actually does not play smoothly and appears choppy. Solution (before putting vid(s) on USB stick) - open the video, which should now reside on your desktop, using Quicktime. Next, choose "File" --> "Export". Simply choose the HD 720p option. The new bitrate will be 5MB/sec (still HD) and will play beautifully on your HDTV via a USB stick/Xbox 360 combo. Of course the videos can be streamed via options like Apple TV and software for the PS3/Xbox 360 which will stream photos/vids/music from your Mac/PC. Any questions, please post here.