Hello community, i'm joepancake and this my first post. Seems to be a great community! My concern regarding this topic here: 'HD' movies from the iTunes Store aren't HD, apparently. Few days ago, when i wanted to watch 'Spiderman 3' on my HDTV via Apple TV/AirPlay from my iPad, i got a bad surprise: instead of a fine, full format picture, there were the infamous black bars top and bottom. When i purchased the movie, the HD version as to note, i actually expected an high-definition 720p movie upscaled to fit the higher TV resolution. When i then took a closer look at the movie, i discovered that its resolution is actually just 1280 x 532p. As far as i know, this is NOT HD - HD is either 1920x1080p (Full HD) or at least 1280x720p after common definitions. I then tried to watch Avatar for the purpose of trying and hey - the picture was perfect high-definition and full-format. A look at its resolution - 1280 x 718p. That's how it should be i guess (well, it's still 2 pixel less than 720p, but well) To be honest, i feel a little bit pranked - when i paid the premium price for the HD version (Spiderman 3), i did it because i wanted the better picture. But with black bars it's clearly not good at all. Can somebody share my concern? Aren't the HD labels false?