I've seen a few comparisons around the net saying how Apples HD pales next to Blu-ray, ect. But I haven't seen anyone really stick up for the ATV. I just wanted so say I'm extremely happy with the quality of HD TV Shows from iTunes. They are much better quality then similar mkv files I've seen floating around the net that friends have downloaded. It's great the way you get an SD file along with every purchase, and the way they display in iTunes as one file is very cool. I can't wait until I can purchase movies in HD from apple. Though I guess the studios will make sure that will be a while.