Your analogy is good, but not 100% IMO.
The HDV format was designed specifically with the pre-existing DV format in mind. So there is absolutely nothing in terms of production standards, lubricants, QC, etc. that would be remotely incompatible between the 2 formats- the only thing that changed was the compression scheme and the data being stored on the tape, not the physical tape itself. So if you buy a regular DV tape, you're also paying for the promise that it will work.
If you have had good success in the past with some particular tape brand with a DV camcorder, there will be no difference when you switch to a HDV camcorder.
That's why the label is misleading and really meaningless. If they were guaranteeing somehow a higher reliability rate or something like that, then they should just state as such because that would apply equally to DV and HDV. But to call particular tape 'HD' is absolutely meaningless in the context of HDV and DV.