Quote: APPLE MUSIC OVER 10 MILLION Sources Say Subs and Streams Are Impressive So Far Inside sources at some of the major labels—who are bound by ironclad NDAs—say that Apple Music has attracted more than 10 million subscribers in a mere four weeks. Apple doesn’t make its streaming numbers public but is showing reports to those rights holders, who have been surprised by how big those figures already are. Some streaming numbers (notably on a couple of cutting-edge hip-hop titles) are actually competitive with Spotify’s. Some rights holders feel Apple should publicize these figures; the decision to do so or not falls to Eddy Cue. But releasing the numbers would likely go a long way toward turning those who don’t yet get it into believers. A big marketing push for the service will kick off with a barrage of TV spots surrounding the MTV VMAs. It stands to reason that the marketing blitz and word of mouth will jack those tryout numbers way up. How many will stay in after the trial period remains to be seen. ----------------- These guys are reputable. I have been using their site since the late 90's.