HDD says Apple Music has 10million Subscribers

Discussion in 'Apple Music, Apple Pay, iCloud, Apple Services' started by AdonisSMU, Jul 27, 2015.

  1. AdonisSMU macrumors 603

    Joined:
    Oct 23, 2010
    #1
    Quote:

    APPLE MUSIC OVER 10 MILLION

    Sources Say Subs and Streams Are Impressive So Far

    Inside sources at some of the major labels—who are bound by ironclad NDAs—say that Apple Music has attracted more than 10 million subscribers in a mere four weeks.

    Apple doesn’t make its streaming numbers public but is showing reports to those rights holders, who have been surprised by how big those figures already are. Some streaming numbers (notably on a couple of cutting-edge hip-hop titles) are actually competitive with Spotify’s. Some rights holders feel Apple should publicize these figures; the decision to do so or not falls to Eddy Cue. But releasing the numbers would likely go a long way toward turning those who don’t yet get it into believers.

    A big marketing push for the service will kick off with a barrage of TV spots surrounding the MTV VMAs.

    It stands to reason that the marketing blitz and word of mouth will jack those tryout numbers way up. How many will stay in after the trial period remains to be seen.

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    These guys are reputable. I have been using their site since the late 90's.
     
  2. flur macrumors 68000

    Joined:
    Nov 12, 2012
    #2
    Well, yeah, it's free now. Those numbers are meaningless until they start charging.
     
  3. navaira macrumors 68040

    navaira

    Joined:
    May 28, 2015
    Location:
    Amsterdam, Netherlands
    #3
    Frankly speaking I can't help feeling it's quite a miserable number. In April 2014 iTunes had 800 million active accounts. I thought that Apple Music is going to get about 200 million active users in the rollout phase, since it's new (people like new) and free (people like free). Spotify has over 20 million *paying* users.

    As for word of mouth... word of mouth about Apple Music has so far been a PR disaster. So they better ramp up advertising and quick.
     
  4. AdonisSMU thread starter macrumors 603

    Joined:
    Oct 23, 2010
    #4
    HDD says it's impressive so it probably is impressive. I don't know what they were expecting in terms of usage.
     
  5. jonnyb098 macrumors 68020

    Joined:
    Nov 16, 2010
    Location:
    Michigan
    #5
    They have a long way to go to even touch the 70-80 million Pandora and Spotify each have. That 10 million will surely drop a bit after 3 months too.
     
  6. flur macrumors 68000

    Joined:
    Nov 12, 2012
    #6
    First they need to fix it. Bringing in new users only works if they can get those users to stay and pay.
     

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