[Help!]Apple Inc. Vision statement

Discussion in 'Apple, Inc and Tech Industry' started by doykitlee, Jun 6, 2010.

  1. doykitlee macrumors newbie

    Joined:
    Jun 28, 2008
    #1
    Hi all ,doese anyone know the apple company 's vision statement ? Due to i could not find one line on it ,the apple.com just show the mission statement as :
    "What is Apple's mission statement?
    A: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone."

    Please feel free to answer my question ,thx all!
     
  2. *LTD* macrumors G4

    *LTD*

    Joined:
    Feb 5, 2009
    Location:
    Canada
    #2
    Here's what Tim Cook said last year, I believe, while Steve was ill.

    http://www.macrumors.com/2009/01/22/tim-cooks-view-of-the-apple-philosophy/

    We believe that we're on the face of the Earth to make great products, and that's not changing. We're constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.

    We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.

    And frankly, we don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change. And I think, regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well.
     
  3. doykitlee thread starter macrumors newbie

    Joined:
    Jun 28, 2008

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