I have been on the fence since the original announcement because $1099 is a lot to shell out for an iPad but just like any new Apple product, I will invest as an early adopter. I am not a creative. I am a professional in enterprise technology sales. Here are some of the tasks I use my current iPad Air for. 1. Reading and consuming media (i.e. Wallstreet Journal / TechCrunch) 2. Reading iBooks 3. Netflix / Amazon Prime video in bed when I am staying at a hotel 4. Long transatlantic 12+ hour plane trips for movies 5. MS Office 365 (of which my company supports entirely) 6. Light emailing and calendaring 7. Note taking (the apple pencil really interested me here, can I use this to take notes in business meetings?) 8. Browsing the web while on the couch 9. VPN into the enterprise, my company fully supports iOS devices 10. Studying for the GMAT (side by side note taking and reading) Devices I currently own rMP 13", iPhone 6s+, iPad Air LTE Thanks everyone so much for your input. I look forward to hearing from the folks that are in non-creative lines of work and how this device integrates into their daily workflow.