I bought it with my UMBP, my first Mac, which I ordered online. I never received a box like what the website shows, so after awhile I called them and they said since I bought it at the same time as the Mac, it was autoenrolled and attached to the serial number, so I wouldn't be getting a box and not to worry. I thought OK, cool. I then bought a Macbook Air three months later, and also got Apple Care, though I bought this one in Osaka's Shinsaibashi store in person. I did not receive any CDs at the time of purchase. Lo and Behold, a couple months later, Apple Care CDs showed up for my MBP. Not sure if I am supposed to do anything with these given the autoenrollment. In December I bought a 24 inch ACD in person in Osaka. I decided after seeing the colorshift that maybe Apple Care would be a good idea, so I ordered it about a month ago from the website, but have yet to see it. What's the deal? When and if I get these CDs, do I need to actually do something with them?? I believe the MBA ones are in Japanese, though I don't recall offhand.