Yep, I know exactly what you are referring to and the concept is pretty much the same but potentially full-body, with full clothing apparel, and some other cool features . I believe that one was called "iglasses" or something similar. Think it's doing pretty well. I believe I read a feature about it in Entrep. Magazine.
My thinking was the same in reference to graphic processing but I wanted to get some other opinions since my knowledge on these topics are still somewhat limited. Once I got serious about pursing this, I just registered on here (so im new to this) to try and get some feedback on different topics. Nevertheless, your reply was helpful. Thanks for the tips. If you have any more useful info feel free to point me in the right direction.
I also remember something about a lawsuit. I don't remember if it was them or someone else, but I read about these software patents and patent trolls. Did they get into a lawsuit over that?
One of the problems you might face is that (AFAIK) they use key points to connect one pic to another. Example would be they eyes. Face recon is already known and Apple already demo'd a while back the "your face with a mask" app. So that tech is already there, but doing this with the whole body would be different.
I did see a video demo on YouTube years ago where they had a smartphone and walked around a car in a parking lot. The app was tracking the car and the car was then brought into a video game just as it appeared in the parking lot.
The AR (augmented reality) that I played with was pretty cool, it's a process of taking frames and looking at the frames. You can follow common points, but you have to figure out what those common points or markers would be.
I've seen some where they put on a body suit, the suit has market at the joints and that is used to track the movement of the joints.
For an over-the-counter app this might not work and you are more interested in the fashion vs movement of a character.
I too, looked into doing this years ago, I looked at standing in front of a high contrast solid surface. It was complex because you need all the sides and it's a complex 3d model where you want it to look very real.
If your goal involved fashion, you also have the issue of the subtle differences between one cut and another cut. This is different from glasses frames.
IMO, if your goal is simple, say a step up from a color matching, but not trying to make a very realistic model, it'll work. If you want it to be pretty close to realistic, that's going to be a real challenge. I doubt you would find any routines that would bring you from mid-grade to realistic.
You might want to look at some of the game engines. That where all the detailed graphic works is going on. Unreal and Unity are probably the most advanced. I'd look at how they made and render their models and see how you can overlay that.