Here Are Tim Cook's Full Remarks About Apple's 50th Anniversary Plans

[MacRumors]

In a recent all-hands meeting, Apple CEO Tim Cook told employees to "stay tuned" about the company's plans for its upcoming 50th anniversary. Apple was founded on April 1, 1976, so the company will turn 50 in a few more months.

Following a snippet last week, Bloomberg's Mark Gurman has since shared Cook's full remarks:

I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment — 50 years. It's an extraordinary accomplishment. We've been going back through old archives, old photographs. We've been going back through the products, the services, the people, and I am struck by how much Apple has changed things, how much Apple has changed the world, how much Apple has given to the world. Are we going to celebrate it? You better believe it. We're not ready to say exactly how yet, so stay tuned. Yes. We're not a culture that looks back. So the group of people working on this have had to kind of build a different muscle for this, as our muscle is always about what's next. We've really had to work hard on this to get in a reflective state, but when you really stop and pause and think about the last 50 years, it makes your heart sing. It really does. I promise some celebration.

While it is likely that Cook was referring to a celebration for Apple employees, the company will almost certainly honor the occasion in a big way publicly too.

Apple went from flirting with bankruptcy in the late 1990s to becoming the world's most valuable public company in the early 2010s. It has introduced many iconic products, including the Macintosh in 1984, the iPod in 2001, the iPhone in 2007, and the Apple Watch in 2015. The company reported an all-time revenue record last quarter, driven by all-time high iPhone sales, so the company is still peaking financially.

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Article Link: Here Are Tim Cook's Full Remarks About Apple's 50th Anniversary Plans

 

[jz0309]

Wish for a great party/event for all Apple employees!!

 

[Farquar]

Interesting how he talks about being reflective, and celebrating a 50 year anniversary...but when it comes to HOW to celebrate it...suddenly we're not a culture that looks back.

 

[reyesmac]

its that never look back mentality that strips away what the mac was for those who fought hard to keep it relevant in the dark days. Wish they would throw them a bone and not just a screensaver after 30 years. BRING GRAY BACK into the os, I have had to switch to dark mode to get away from that awful white. You go a few OS's back and it looked so much better back then.

 

[zahuh]

Let's all calm down. Of course he looks back all the time and thinks of Steve Jobs, Martin Luther King etc and thinks of the great things. It's all marketing saying 'we don't look back.' Anyway, great time to celebrate! Here's to another 50!

 

[citysnaps]

Let's all calm down. Of course he looks back all the time and thinks of Steve Jobs, Martin Luther King etc and thinks of the great things. It's all marketing saying 'we don't look back.' Anyway, great time to celebrate! Here's to another 50!

Sadly... People will reflexively latch on to the tiniest minutia if it provides an opportunity to take a swing at Cook.

 

[tyranne201]

here we go folks:

an Apple Watch band!

 

[User 6502]

A great way to celebrate (and a great reason FOR celebration) would be for him to go.

 

[MarkNewton2023]

The 50th anniversary celebration will be the second special milestone after 25th anniversary. It is a golden milestone. Apple has evolved so much since its conception. The main shinning evolution is iPhone which has been transforming how a regular phone has become a mini computer, then soon/near future, its usage experience would evolve more to become the first iPhone and mini iPad hybrid in one pocketable and most portable device experience!! This will be a notable big innovation, transformation and evolution in iPhone history! iPhone major innovation is happening in the 50th or golden anniversary!! This major iPhone iPad hybrid experience is under Tim Cook’s leadership. Also, the financial and reputation success have happened because of Tim’s leadership. All these successes are the evidence of Tim’s leadership success, which is on Apple success history. Kudos for the successful achievement!!

 

[TFrank2]

Sadly... People will reflexively latch on to the tiniest minutia if it provides an opportunity to take a swing at Cook.

The popular thing to do these days. I’m of the view that most CEOs will do some good things and some bad things. Very hard to knock it out of the park all the time. Same goes with Tim. Some good. Some bad. I think a lot of us like to look back fondly on Steve’s tenure and only remember the good.

 

[Mrkevinfinnerty]

I promise some celebration.

The celebration:

 

[roxics]

Sadly... People will reflexively latch on to the tiniest minutia if it provides an opportunity to take a swing at Cook.

People should take a swing at him. I saw an interview with him once where he said (paraphrasing) "We'd love to bring manufacturing back to the US except the skilset just doesn't exist here anymore." Gee... I wonder whose fault that is. Maybe the big corporations that sent it overseas to begin with.

Between stuff like that and his current regime bootlicking, nope.

 

[Allen_Wentz]

The popular thing to do these days. I’m of the view that most CEOs will do some good things and some bad things. Very hard to knock it out of the park all the time. Same goes with Tim. Some good. Some bad. I think a lot of us like to look back fondly on Steve’s tenure and only remember the good.

That phenomenon of "look back fondly on Xxx’s tenure and only remember the good" actually has a name in business management. It is called the "Good Old Charlie" phenomenon and needs to be planned for when managing.

 

[dominiongamma]

Wish for a great party/event for all Apple employees!!

Wasting money, Apple could put money to better use

 

[Martin Bland]

The popular thing to do these days. I’m of the view that most CEOs will do some good things and some bad things. Very hard to knock it out of the park all the time. Same goes with Tim. Some good. Some bad. I think a lot of us like to look back fondly on Steve’s tenure and only remember the good.

Voluntarily bribing, kowtowing to, and enabling a wannabe dictator in his quest to undermine the republic is not just “some bad things”.

 

[SAIRUS]

50th anniversary polishing cloth dropping soon. Can also be used with Android devices as required by the EU.

 

[Antilogical]

We're not a culture that looks back.

Well that explains how they've managed to let their user experience slip so hard since the OS X 10.2–6 days.

 

[needsomecoffee]

"...how much Apple has given to the world." Woah.

Portable hand computers that can make a call have indeed changed the world a bit, but Apple did not invent it. Just improved what was already there. Same with the watch, the VP, etc. (The UI for the original iPhone an exception, but perhaps we should acknowledge the Newton folks a bit here and Jobs of course.)

Tim & Apple have not given anything to the world really. Rather they leveraged their better devices/UI to return a couple of billion to Tim, and many trillions to shareholders.

Given Tim's poorly worded stmt (IMHO) likely not a lot of humility in the C-Level execs as they measure how much they have given to the world by the measure of their bank accounts and those of their shareholders.

Yes I know that is what they should measure, but please Tim dial it down a bit. You got handed a rare opportunity and did not screw it up. A bit of humility (and a focus on bug fixes) would be welcome for the 50th.

 

[jz0309]

Wasting money, Apple could put money to better use

it's a business expense, all companies do that.
I hope your company treats you better than what you're suggesting is "wasting"

 

[JPack]

"Free 2 TB storage upgrades for everyone! Nah, just kidding. Here's an Apple sticker to celebrate."

 

[TFrank2]

Voluntarily bribing, kowtowing to, and enabling a wannabe dictator in his quest to undermine the republic is not just “some bad things”.

In my defense, I didn’t list out the bad (or good for that matter)…we may not be entirely aligned on the severity, but I agree on the whole. You won’t find a fan of those aspects or the administration here.

 

[citysnaps]

People should take a swing at him. I saw an interview with him once where he said (paraphrasing) "We'd love to bring manufacturing back to the US except the skilset just doesn't exist here anymore." Gee... I wonder whose fault that is. Maybe the big corporations that sent it overseas to begin with.

Between stuff like that and his current regime bootlicking, nope.

I suspect that you're unaware that the US does not have the infrastructure to manufacture 600,000+ iPhones per day, along with their other products, every day of the year.

 

[boswald]

Could there be a white iSock with the retro rainbow Apple logo? I bet that would sell out even faster than the other ones.

 

[BradMacPro]

In a recent all-hands meeting, Apple CEO Tim Cook told employees to "stay tuned" about the company's plans for its upcoming 50th anniversary. Apple was founded on April 1, 1976, so the company will turn 50 in a few more months.
<SNIP>

Following a snippet last week, Bloomberg's Mark Gurman has since shared Cook's full remarks:While it is likely that Cook was referring to a celebration for Apple employees, the company will almost certainly honor the occasion in a big way publicly too.

<SNIP>

How do you make a plaque that shows you making a dent in the universe? Maybe just the Earth will have to do.

 

[EricRFMA]

Certainly there should be some gift to all users of Macs who have used Macs for over, say, 30 years! 😉