I would not think Sony would put out rubbish...in fact, Sony does tend to reinvent (or at least dominate) the portable market every time there is a major change so here are the things that scare me. Sony has a great name in the portable market. Sony's prices could possibly drop on this machine by almost half in 12-18 months (as stated in the article). The average consumer doesn't care about song quality....most of the average listeners just want music. (Course I would argue that the average listener doesn't need 13,000 songs- so maybe this is not going to Kill the iPod like they claim.) Sony makes great products in my mind and minus one or two that I have owned they all have been very reliable and great quality. (I had a crappy car stereo in high school years back that sucked)
If anyone is going to do it in the short run it wil be Sony. If not, then it will be some no name that had the right mix of things.