It actually says "another industry first". IDK, just seems a little more leeway than just saying industry first. They could be saying first time the iPhone has been on a truly unlimited plan. They could be taking their marketing from TiVo, who talked up the Premiere way beyond what they delivered. Then again, it could well be something totally different and nothing to do with iPhone.
How long was it in other countries once the iPhone went to a second carrier, till it went to a third or fourth?
Eidt: Could well be the Playbook. good guess. thebubbatex