FEATURES!!! FEATURES!!! FEATURES!!! What are OEMs going to do to differentiate themselves from the rest of the competition? FEATURES!!! of course. And this is where Samsung has excelled compared to every other Android maker, including the Nexus line. And this is where Samsung and the GS4 will impress. Hardware no longer will be enough to impress when every manufacturer is sporting the big 5 inch 1080P screen, the superfast CPU, and the wad of RAM we've all come to expect in our smartphones. This is why it's my opinion the spec war is somewhat over for now. So when Samsung brings out things like KNOX for it's SAFE devices, it's making a real attempt lay foundation where Android phones are weak, Enterprise. Currently, reviewers have come away very impressed with KNOX. The GS3 had more features than other Android devices. Features that improved the Android experience. This is where we'll find the Next Big Thing. Thoughts?