Those seem extremely cool, I've heard about them before and I will probably buy them later this year if they really prove themselves to work nicely. My biggest fear is that they give me a headache like most noise cancelling headphones after an hour or so.
This whole idea of noise inclusion instead of cancelation is amazing. As the guy said it, you just have a "soundtrack" like they would be playing music right there at a certain volume.
However they look even sillier than the AirPods, I really do think that Apple made a good choice by making them long instead of chunky.
I do respect the chunkiness of the Here One's though. I imagine there must be a lot of microphones inside of them.