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Who does it not make sense to? Pretty sure the only people it would not make sense to are OCD internet dorks.
I've been calling them "hobbyists" for some semblance of politeness, but "OCD Internet Dorks" is much better.

Customers don't care.
Correct.

If Apple produces a base M6 for a certain purpose for certain products, and then later produces an M7 Pro and M7 Max...these are different architectures with different goals and products in mind. You wanting them to just "name things" in a way that makes you more comfortable is not relevant.
Bravo.
 
people are getting a little chippy. We should all be reminded we spend time on an internet forum talking about mac. Nobody should act surprised there are opinions.

I for one think customers will care. It's super confusing to have a nomenclature around numerical upgardes every year than completely skipping m6 pro / max. IT's super confusing for marketing and really has no convincing reason.
 
I for one think customers will care. It's super confusing to have a nomenclature around numerical upgardes every year than completely skipping m6 pro / max. IT's super confusing for marketing and really has no convincing reason.
It is not confusing to regular people who couldn’t tell you what chip is in their Mac with a gun to their head.

To professionals, it’s clear that there is no Pro or Max variant to the M6 line, so they can choose between buying an M5 Pro or Max now, or waiting for the full M7 line.

The only people it’s confusing* to are OCD Internet Dorks.



*they are only pretending to be confused.
 
Who does it not make sense to? Pretty sure the only people it would not make sense to are OCD internet dorks.

Customers don't care.

If Apple produces a base M6 for a certain purpose for certain products, and then later produces an M7 Pro and M7 Max...these are different architectures with different goals and products in mind. You wanting them to just "name things" in a way that makes you more comfortable is not relevant.

On the surface, it does not make sense for Apple from a cost/benefit perspective. Even if this rumored M6 is just a minor modification of the M5, it would still require a separate production line and introduce an additional SKU to manage and support. With chip manufacturing resources already stretched to the limit, why would Apple divert manufacturing capacity from existing chips and the upcoming "M7", or pay a huge premium to spin up a new production line?

I’m not saying it will not happen, I am sure Apple knows how to use spreadsheets and calculate ROI, but based on the facts/assumptions available, I don’t see a compelling reason presented that justifies the ROI for this base "M6".
 
The justification is very simple: The M6 will be 15%-30% more performant than the base M5, especially with the expected increase in memory bandwidth. It will go into the base 14" MacBook Pro, the MacBook Air, the iMac, the iPad Pro, eventually the iPad Air, and maybe the base Mac mini. Those models together will sell 10s of millions of units over the next two years. And every single Apple customer that buys one will get a better device.

Everyone complained for years that Apple's SoC cadence was stagnant, and now that it's fixed, the same whiners are saying "Slow down! I don't like the naming convention for these products I'm never going to buy anyway."
 
The largest buyer of memory chips by far has been Nvida. It's driven by hyperscalers like google, meta, microsoft, amazon and openai, who buy memory foe their own chips and buy from Nvida, but not apple which is not a hyperscaler.

Apple's only role is as a user of some gemini capacity. Apple products use a different low-power type of memory which is impacted because the memory companies shifted production from what Apple buys to the type hyperscalers want.
That's only for B2B and I'm talking about B2C where Apple ruined everything. That's why Samsung, SK Hynix, and Micron blamed Apple for all of these as they keep scamming and lowballing with chips.
 
That's only for B2B and I'm talking about B2C where Apple ruined everything. That's why Samsung, SK Hynix, and Micron blamed Apple for all of these as they keep scamming and lowballing with chips.
"Apple products use a different low-power type of memory which is impacted because the memory companies shifted production from what Apple buys to the type hyperscalers want."
 
As long as I can nuke all AI functions, then I'll be happy. The current thing we call AI is neither Artificial nor Intelligent.
I don't want odd things happening because some LLM decides that I should do something; then the AI designer can go and rot in Hell for infinity.
What we call AI has a place, but none of those places is in my workflow. If I can't shut it off, then I'll be mightily pissed off. We have existed for millennia without AI Slop getting involved, and we can exist without it for a lot longer.
I hear you.
If you want AI out of your workflow, the key is to use tools and settings that let you disable it completely.

A few practical steps:
- Turn off AI features in the app or product settings.
- Use non-AI alternatives where possible.
- Check for “copilot,” “assist,” “smart,” or “suggestions” toggles and disable them.
- If you can’t fully disable it, avoid workflows that depend on it.

If you want, I can help you make a no-AI setup plan for your devices and apps.
 
Inel/Nvidia Spark will be in the lead next year Apple has to do something! So skip to the next inline upper crust super duper Processors M7`s and M8`s. Ai coming in hot!
 
"Apple products use a different low-power type of memory which is impacted because the memory companies shifted production from what Apple buys to the type hyperscalers want."

And Apple is the one who shrieked and gauged B2C markets for a long time. Know the fact.
 

And Apple is the one who shrieked and gauged B2C markets for a long time. Know the fact.
Your facts: quoting anonymous engineers without even mentioning anything to qualify who they are is a stretch. For all we know, the reporter got these quotes from "engineers" on Reddit. Regardless of who they are, they are experessing opinions but provide no factual information.

Known factual information:
- the types of chips are different. DRAM for hyperscalers and LPDDR DRAM and NAND for Apple products. This is nontrivial with regard to capital investment. It's also saying, "Pay me extra now to make a type of chip in the future that you won't need."
- Samsung Electronics and SK Hynix Inc. are making gobs of money now. With Mircon they are an economic oligopoly. Are they giving any companies a break in price negotiations "to do the right thing - to not be greedy"?
- the Korean government has viewed the memory market as strategic for decades. They have helped and coordinated the two companies, particularly rescuing SK Hynix Inc. 15 years ago.
- Per Miron 2023 financial statements as an example, the Micron CEO math does not work. A significant pure-profit price increase of a billion dollars paid by Apple for the same orders that year would have been offset by Micron cash stock buybacks and dividends. If the Moron CEO wanted to invest, he could have.
- Certain industries are intrinsically boom-bust because high capital investment requirements with long lead times, high demand volatility and the product is a commodity. In addtion to memory chips that includes steel, airlines, and petrochemicals.
 
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Your facts: quoting anonymous engineers without even mentioning anything to qualify who they are is a stretch. For all we know, the reporter got these quotes from "engineers" on Reddit. Regardless of who they are, they are experessing opinions but provide no factual information.

Known factual information:
- the types of chips are different. DRAM for hyperscalers and LPDDR DRAM and NAND for Apple products. This is nontrivial with regard to capital investment. It's also saying, "Pay me extra now to make a type of chip in the future that you won't need."
- Samsung Electronics and SK Hynix Inc. are making gobs of money now. With Mircon they are an economic oligopoly. Are they giving any companies a break in price negotiations "to do the right thing - to not be greedy"?
- the Korean government has viewed the memory market as strategic for decades. They have helped and coordinated the two companies, particularly rescuing SK Hynix Inc. 15 years ago.
- Per Miron 2023 financial statements as an example, the Micron CEO math does not work. A significant pure-profit price increase of a billion dollars paid by Apple for the same orders that year would have been offset by Micron cash stock buybacks and dividends. If the Moron CEO wanted to invest, he could have.
- Certain industries are intrinsically boom-bust because high capital investment requirements with long lead times, high demand volatility and the product is a commodity. In addtion to memory chips that includes steel, airlines, and petrochemicals.
And yet, you are ignoring WELL-KNOWN news while 3 companies are blaming Apple for all of this. Who blames who?

It's a well known news in Asia that Apple had been gauging prices for a long time with Samsung and Hynix. That's why Micro CEO blamed Apple for all of this.
 
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Your case is a false info while we are talking about facts. Good luck with that.
Regarding complaints from Samsung Electronics, they are also the supplier for Apple's biggest smartphone competitor, Samsung Electronics.

Here you go. Micron 2025 Form 10-K.

Regarding cash they could have used to invest but didn't - Page 61:
>Payments of dividends to shareholders 2025 $522 million, 2024 $513 million 2023 $504 million
>Repurchases of common stock - repurchase program 2025 $0, 2024 $300 million, $425 milion.
The total is $ 2.264 billion that could have been used for capital investment

Regarding ""Pay me extra now to make a type of chip in the future that you won't need."
>Page 7 overview of their 4 busness segments. Apple is in the "Mobile and Client Business Unit (“MCBU”): Focused on memory and storage solutions for the mobile and client segments."
>Page 10 has a full description of MBCU. Apple falls in that segment along with other device makers including PCs and includes consumer SSD retail sales.
>Pages 53 Revenue by Business Unit from 2024-2025. Note MCBU declined as a percentage of Micron's business from 48% to 32% and cloud went up from 12% to 36%

In terms of Bill of Materials expense, Korea make more of the typical iPhone than any other country. It's a remarkable achievement - especially considering Samsung is also supplier to Samsung the competitor. It also makes their price nontrivial. Samsung Electronics is about 25%. SK hynix is about 10% and Micron maybe 5%. That's 40% Korea, probably more with the memory price increases. (The other big companies include TSMC, Sony, Qaulcomm/broadcom, Corning. China BOM is minuscule and assembly labor is not in BOM)

Costco is well known among suppliers as the toughest negotiator. Costco often demands open‑book cost discussions, i.e., suppliers have to expose their internal accounting data to them. Tough terms include returns, chargebacks, delivery windows, plus often competition against their Kirkland brand.

If you are Korean, take care, stay cool and dry.
 
Seems that Apple is giving Mac Studio the Pro treatment. That is, not caring about it at all. It’s already three generations behind.

Luckily the M3 Ultra is still a bit faster than the current cheapest base model.
3? What are you smoking? M5 is the latest. It’s 1 behind on M4. And yes I know there was no M4 ultra.
 
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