This is only true if you only use your TV as a TV (not a monitor from a computer, games etc) and you sit back far enough. If you are using a TV in your bedroom, for example, and its going to be closer to you than 12 feet 1080p will be very noticeable on a 37" TV. If your using the TV for gaming your going to be sitting very close to the TV and 1080p is very noticeable. If your using the screen for computing 1080p once again is noticeable.