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Maybe Apple will have a trade-in program to recapture some of that gold. Offer a reasonable amount off the next version upon surrendering your old watch and that takes the sting out of the upgrade. Gold is gold. They're going to need to buy gold for the new cases from somewhere anyway.

They pretty much have to do that. There are plenty of places one can sell gold jewelry for the gold value, so no worries about losing the value of the gold. It just makes too much sense for Apple to give you that value as trade-in credit for them not to do so.
 
Where this is slightly different is it's a fashion item, that without an iPhone is barely usable. $1000+ for a tethered accessory might hurt a few people

while that's true, it will still tell the time (and do a few other things) without an iphone, and people pay tens of thousands of dollars for "handcrafted swiss timepieces" that have no functionality except telling the time.
 
This made me chuckle.

Most 18kt alloys are twice as hard as 24kt gold.

Love Apple. Always trying to make the commonplace sound special.

Like every company does with their marketing. Check out some of the marketing materials for Google's material design.;)
 
Tell that to all the women dropping many hundreds on outfits, accessories and shoes for the latest fashion season.

Sad to see that my once favorite tech company is now turning into a sleazy pointless fashion brand.

Where will the next keynote be held - at fashion week?
 
Well, nobody knows how long the Apple Watch will last. I'll bet most rolexes get lost before they hit 100 years.

Both of them say "I'm richer than most," which is what's important here.

I suspect that in the watch food chain, Rolex is equivalent to Bose in the audio food chain: overpriced mass-market dressed-up dreck.

Swing and a miss. Probably one of the worst and most inaccurate analogies I've ever read on this forum.
 
I'll just wait however long it takes to get a rose gold colored one for only like $150. I don't even want real gold, I just want the color.

...I'm sure I'll be waiting a very long time. Maybe forever.
 
You don't want to buy an $1.2K Apple watch to discover 14months later there is a new round model with more sensors.

Don't forget that a round model = less, useful display area unless the thing is absolutely enormous. About the only thing a round display is good for is an analogue watch face, which is why they have made this thing the shape it is. I suspect it will get thinner and thinner in time, but remain a similar shape.
 
You don't want to buy an $1.2K Apple watch to discover 14months later there is a new round model with more sensors.

Duh, sell it for 1000 and buy the next one.

And the watches will come out every 12 months and you will always have the same problem so I guess you ain't getting an Apple Watch for your birthday.

I guess Rolex doesn't improve their watches every year. Try them.
 
My predicted prices

First of all if the gold one isn't solid gold there will be righteous indignation at that not having been mentioned/made clear during the announcement. So assuming solid gold...

The stainless steel models

$349 gets you aluminum and a non-sapphire crystal. Going to SS and sapphire will be at least $100, probably $150. And that's with the equivalent lowest cost sport band. No self respecting high end watch maker would sell a nice leather band like Apple showed for less than $50 and mostly more, so either $50 or even $100 for the leather bands. Steel bracelets $100 more than leather (which would be inexpensive by some standards, and these are very nice bracelets).

Therefore

SS with sport band: $499
SS with leather band: $599
SS with steel band: $699

The gold models

Gold watches are really expensive. Way more expensive than the same watch in SS than just the additional cost of the gold would warrant. And obviously Apple has no problem with that kind of pricing (see Apple's flash and memory prices).

Gold with gold band: $1999 absolute minimum but more likely $2499. Logic being only crazy rich people are going to spend $2k (or even much over $1k as people here are commenting) for a soon to be obsolete electronic device. Most who would spend $2k will spend $2.5k, so why not, make it have more prestige and value.
 
Well, nobody knows how long the Apple Watch will last. I'll bet most rolexes get lost before they hit 100 years.

Both of them say "I'm richer than most," which is what's important here.

I suspect that in the watch food chain, Rolex is equivalent to Bose in the audio food chain: overpriced mass-market dressed-up dreck.

Rolex is mass market. I guess that tells us how far up the food chain you live.
 
This is a problem with "high-end" technology devices. The technology improves so fast that the "really nice" chassis you paid for is severely depreciated by the outdated electronics.

From the reviews i have seen, watch guys are saying that the apple watch is built as nice if not better than other watches in it's price range ($350)

HOWEVER; those other nicely built $350 watches are good for a LIFETIME. and while apple's watch appears that it too will "last" for a lifetime, it will NOT be USEFUL for a lifetime, it will be outdated in just a few years...

I'm not sure how apple is going to rectify this...

It is not Jewellery it is an electronic toy sold by an electronics company
 
That is very cheap

If it is solid gold then this is very cheap price. I recently have bought a Rado watch for my wife. Sapphire with lots of zarkonia and 4 real stones for more than that. It costed me USD 1277. It is golden plated only and not solid gold. A watch with solid gold should go beyond USD 2000.
 
Yeah, no.

There are so many better things $1200 can buy. For example: MacBook Air, 4K display, summer classes. Not for a first generation product with an unproven track record.
 
1200 would be relatively cheap in the watch world. But what makes it a tougher sell is that unlike most premium watches that are often timeless in that you can wear them your whole life or pass them down if they are extra premium. Where is these watches will only have 2 year life span if that, like iPhones since the bodys will quickly become obsolete.

While you maybe able to use the straps on new generations you also more likely will not. Making 1200+ every two years a bit pricey since it's aimed at the low high end. People who buy high end watches for 5-10K, have more money to burn but someone buying a 1200 watch probably saved up a long time for it.

Exactly. This whole bit about having a gold model will be very interesting. They don't really have any business asking for typical gold watch prices for it, but then if they charge less what message is that sending? (Yes, we know, disposable consumer electronics, which is why they don't want to send it.)
 
In due course, and not with this model, I imagine they will aim to make the watches upgradeable, so you take in the chassis and they put in a new chip and battery. At that point, they could sell really expensive cases. $1200 is not a lot for many.
 
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What they surely mean is twice as hard as standard 18k gold.

There's no such thing as "standard 18tk gold".

  • 24kt is ~100% gold.
  • 18kt is 75% gold, 25% other metals.

The mixture determines the color and hardness.

For example, to get rose gold at about twice the hardness of pure gold, it'd be mixed with mostly copper (for the pink) and a bit of silver.

Other mixtures might allow the 18kt to be four or more times as hard, but perhaps not as pretty.
 
$1200 makes sense if the watch body and band are solid 18k gold (less the special backing). If it is gold plated, the gold value is less than a dollar. If gold filled, it could be a little more.

In the images of the watch on Apple's website, it says on the back of the watch "18-KARAT GOLD". There is no modifier like "10 micron", "plated", "filled", etc. that would suggest any gold-on-base metal. The 18K might be relatively thin, and be supported by some other material, but it is likely solid gold, and is going to be pricey.
 
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