Exactly this. Curious to see real-world performance for long renders and gaming. It cranks up the fans to keep the temperature down so it doesn't throttle as much over a longer period of high load. I've seen testing with a thermal gun that shows that the M3 Max seems to run about 4-5C cooler on the bottom of the case than the M2 Max. The more efficient 3nm node likely helps with that, and perhaps the 14" thermal envelope could handle it now, even with the same fans. Not sure if they updated the cooling architecture at all? Will have to see the teardown.
Glad I bought the 14" M3 Max! Probably won't use this feature very often but I'm sure it will be useful when I really need it, especially as the machine ages and I get higher end photography gear and more AAA games are ported.