Yes, pepsi paid for the ad. There is no downside to this. Apple and pepsi will both CLEAN UP.
No new product introduction either. 😛
No new product introduction either. 😛
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High Quality iTunes-Pepsi Superbowl Ad
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geerlingguy
macrumors 6502a
didn't work...
Yeah, I tried it... didn't work... I guess I'll have to have someone save their bottle caps for me...
I wish there were a healthy compromise for those of us with Crohn's Disease. I can't have soda (b/c of carbonation, sugar, besides other things), so I drink Lipton tea in 20-24 oz bottles instead. 🙁
Apple/Pepsi, could you please put some bottlecaps in the mail for me? 😉
Yeah, I tried it... didn't work... I guess I'll have to have someone save their bottle caps for me...
I wish there were a healthy compromise for those of us with Crohn's Disease. I can't have soda (b/c of carbonation, sugar, besides other things), so I drink Lipton tea in 20-24 oz bottles instead. 🙁
Apple/Pepsi, could you please put some bottlecaps in the mail for me? 😉
geerlingguy
macrumors 6502a
Re: Garbled message
Yeah, I think it's already been determined that she can't speak perfectly... Just like most of the other 99.999% of the population (especially when we're on mic in front of a camera).
I've had to record shows with kids-teens for my city cable channel, and she's better than most of the people I've taped, so I have no complaints; it makes the commercial a little less 'corporate'.
Yeah, I think it's already been determined that she can't speak perfectly... Just like most of the other 99.999% of the population (especially when we're on mic in front of a camera).
I've had to record shows with kids-teens for my city cable channel, and she's better than most of the people I've taped, so I have no complaints; it makes the commercial a little less 'corporate'.
hotwire132002
macrumors 65816
Re: Re: Garbled message
I think the fact that she's not exactly smooth on camera inforces the impression that's she's a real person who was really sued and not an actress.
I think the fact that she's not exactly smooth on camera inforces the impression that's she's a real person who was really sued and not an actress.
JGowan
macrumors 68000
Why I Like the Commercial
When you're selling SODA, you have to be straight-and-to-the-point: EDUCATE your audience quickly. 30 seconds is all the time you have (it's soda, remember) so it makes no sense to be ambiguous. You've got to let the MASSES know immediately that there is a REWARD for switching brands. It's a vice, really. My bet is that Cigarettes, Beer and Soda are about the 3 hardest things to get the majority of people to change. So you have to let them know about the immediate PAYOFF they'll get when they do go a different route in their soda-buying.
PEPSI + YELLOW ITUNES CAP = FREE MUSIC
With all of the Hooplah in the news about downloading music (first, just that kids are doing it and the Recording Industry is going nuts and secondly, that RIAA is now prosecuting lots and lots of people for thousands in fines) -- using said Hooplah is really the best way to sell the ad. Also, the song is perfect. And they whole upbeat fun vibe of the commercial ISN'T pointing fingers and trying to shell out guilt to those of America who are still downloading music illegally, but instead is sheepishly saying "Yeah we got caught, but what you don't know is.... "
Lastly, the fact that they're using the approach of ANARCHY ("we're still going to d/l songs for free off the internet and there's nothing that anyone can do") appeals to kids who don't want to be told what to do (anymore than adults do, honestly) -- is perfect.
It's giving kids a legal "out" to have fun.
I think the ad couldn't be better, considering what they're trying to accomplish: sell soda.
When selling a computer (or any other high-priced item [car]), you can be, as you put it, "very vague and moving" -- you're wanting people to wonder what they're missing and to make sure they include your company when they're investigating and getting educated about what to get. The pricier an item is, the more people tend to try and educate themselves about all of the details of the purchase so that they get the most bang for the buck. There's too much to try and say in 30 seconds so being mysterious works.
When you're selling SODA, you have to be straight-and-to-the-point: EDUCATE your audience quickly. 30 seconds is all the time you have (it's soda, remember) so it makes no sense to be ambiguous. You've got to let the MASSES know immediately that there is a REWARD for switching brands. It's a vice, really. My bet is that Cigarettes, Beer and Soda are about the 3 hardest things to get the majority of people to change. So you have to let them know about the immediate PAYOFF they'll get when they do go a different route in their soda-buying.
PEPSI + YELLOW ITUNES CAP = FREE MUSIC
With all of the Hooplah in the news about downloading music (first, just that kids are doing it and the Recording Industry is going nuts and secondly, that RIAA is now prosecuting lots and lots of people for thousands in fines) -- using said Hooplah is really the best way to sell the ad. Also, the song is perfect. And they whole upbeat fun vibe of the commercial ISN'T pointing fingers and trying to shell out guilt to those of America who are still downloading music illegally, but instead is sheepishly saying "Yeah we got caught, but what you don't know is.... "
Lastly, the fact that they're using the approach of ANARCHY ("we're still going to d/l songs for free off the internet and there's nothing that anyone can do") appeals to kids who don't want to be told what to do (anymore than adults do, honestly) -- is perfect.
It's giving kids a legal "out" to have fun.
I think the ad couldn't be better, considering what they're trying to accomplish: sell soda.
MrMacMan
macrumors 604
Yes, its still a horrible commerical...
and YES its a Pepsi commerical not an Apple commerical, but it still sucks.
i hope the kids in the advertisement got a billion free songs of iTMS... really, come on.
Sell your soul signing and RIAA contract to never download stuff off the internet... and then humiliating yourself again proclaming you got caught.
Bah.
RIAA - Wins.
Pepsi -- Neutral, expect for Apple Users, then its a plus.
Apple -- Bad. Ad bites the big one.
and YES its a Pepsi commerical not an Apple commerical, but it still sucks.
i hope the kids in the advertisement got a billion free songs of iTMS... really, come on.
Sell your soul signing and RIAA contract to never download stuff off the internet... and then humiliating yourself again proclaming you got caught.
Bah.
RIAA - Wins.
Pepsi -- Neutral, expect for Apple Users, then its a plus.
Apple -- Bad. Ad bites the big one.
geerlingguy
macrumors 6502a
geerlingguy
macrumors 6502a
If you're implying something concerning the post above... Maybe Apple released the MyDoom virus to hurt Microsoft, and, meanwhile, hacked into the MS website and put in that picture...
Later today, the Microsoft website will be replaced by a reference to the Apple Homepage, then Apple's homepage will say something like: "Apple today purchased Microsoft while Bill Gates and Steve Ballmer were watching the Super Bowl on their little Archos media player."
Or not 😛
Well, just to add my 2 cents, I like the ad, I think it's well done. It just needs to mention Apple a little more often.
It's a good ad!
It's a good ad!
This is a lousy ad.
What's more, I'm not sure that it will endear the record labels to either Apple or Pepsi. Drawing attention to the lawsuits seems in bad taste for a company that his now in business with those same companies; especially when there are ongoing negotiations concerning access to additional music.
Finally, I don't think this add communicates its message clearly at all.
I'm quite disappointed.
What's more, I'm not sure that it will endear the record labels to either Apple or Pepsi. Drawing attention to the lawsuits seems in bad taste for a company that his now in business with those same companies; especially when there are ongoing negotiations concerning access to additional music.
Finally, I don't think this add communicates its message clearly at all.
I'm quite disappointed.
Snowy_River
macrumors 68030
Re: Why I Like the Commercial
Uh... his comment about being 'vague and moving' was about the possibility of an actual Apple ad, not about the Pepsi+iTunes ad. FYI.
Uh... his comment about being 'vague and moving' was about the possibility of an actual Apple ad, not about the Pepsi+iTunes ad. FYI.
"An early copy leaked onto the internet on Wednesday and was mirrored by a number of sites."
I don't know where all the other web sites got the downloadable version (although, I suspect they got it from Your Mac Life), Your Mac Life did not "leak" the version we broadcast.
It was given to us by Pepsi. The story is available here:
http://forums.yourmaclife.com/viewtopic.php?t=5180
I don't know where all the other web sites got the downloadable version (although, I suspect they got it from Your Mac Life), Your Mac Life did not "leak" the version we broadcast.
It was given to us by Pepsi. The story is available here:
http://forums.yourmaclife.com/viewtopic.php?t=5180
winmacguy
macrumors 68020
Thanks for the link. Very interesting articles. Pretty accurate too I would say. As long as PC owning Americans get out buy Pepsi and start downloading songs to give Apple more market share then I think you could say that the ads have worked.
Go Pepsi and Go Apple!!!
Never mind that kids will rot their teeth on fizzy sugar water and that millions of teenage Americans are getting fat and obese from sitting around all day and all night over eating on McDonalds and playing Xbox and doing no exercise and then sueing McDonalds for "making them fat"-( Only in America 😉)
Never Mind righteous morals and ethics about what is right and wrong out there. Who ever is the person who can come up with the best legal argument to sway the jury to their way of thinking will win the booty at the end of the day. Because that is the way the US system works. If your wondering what all this has to do with Pepsis ad, go read the article from the link above. 🙂
Umm...not even close.
Orlowski is known for the axe he has to grind with Apple. He says, "This shameful advertisement - which apparently cost the Apple Computer company as much as $2 million..."
Apple didn't pay a dime for the ad. It's not an Apple ad. It's a Pepsi ad.
Apple had *nothing* to do with the ad. Steve Jobs would have approved the final version but that's as far as it would go with Apple's involvement.
Orlowski is an idiot and this "article" reflects that.
geerlingguy
macrumors 6502a
Only 2 hours, ~15 minutes 'till the ad plays (for those of us in the States, who are becoming fat and lazy 😛 )
😀
😀
