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Mock all you want, but kids and teens are going to want these, a lot. Apple knows this.

I remember when the iPhone 3G/3GS were out, people were paying obscene amounts to get them recoloured.
 
Honestly, these would be perfect for my kids.

Not my cup of tea, but for kids? Yeah.
 
IDK what Apple want to do with those but if it's real, it can be very very dangerous for their traditional market.

If the "low cost" is done with same hadware as iPhone 4/4S or 5 but with less expensive materials, a lot of people in western countries won't like to pay premium price just for aluminium and glass.

They will want to switch on those low cost stuff. And if Apple refuse to sell them, they will probably be upset enough to buy a competitor phone instead.

Apple is playing a dangerous game if this is true.

I find the current line quite enough. They should continue to sell their older model for less money.


No. Selling old model leads to more fragmentation with screen size and features. Plastic version is better (but also ugly).

:apple:
 
First off, they won't be that reflective.

Second, I wonder if the black apple logo as seen on that leaked green case suggests the faceplate won't be white?
 
No

This is exactly the kind of sh** you learn in business school never to do. Why release a brand new product that destroys the sales of your current products? There isn't room for keeping older phone models around at the same price point as this new thing - unless the plan is to never sell older models once the current one comes out and thus reduce inventory levels? It just seems plain silly to me.
 
I find the current line quite enough. They should continue to sell their older model for less money.

A lot of brands do that. If they create a cheaper one, it would be because manufacturing processes make it too costly to hit desired price targets with the older models. Even then I don't think you would see it go below $400-450 off contract. You are just worried about weird things.
 
If it is under $350 without a contract I will buy it when it comes out. I know a lot of people are complaining about the plastic, round corners and bright colors but that's what I miss in Apple products. I feel like the current design is sad and sterile looking. I want something that looks more fun and I will definitely buy this for a reasonable price!
 
This is exactly the kind of sh** you learn in business school never to do. Why release a brand new product that destroys the sales of your current products? There isn't room for keeping older phone models around at the same price point as this new thing - unless the plan is to never sell older models once the current one comes out and thus reduce inventory levels? It just seems plain silly to me.

It's not silly when they want to move the lineup to a common screen size and lightning connector. Now they can drop the 4 and 4S, and still keep the three model plan... Colored iPhone, 5, and 5S.
 
Pretty good for a rendering. The color-to-white transition looks awkward on the colored ones, but the all-white one looks nice.
 
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Speck Candyshell?

Wouldn't this phone be about as thin as an iPhone 5 with a Speck Candyshell on it? (roughly about as thick as a 4s). I just don't see the need to do this. It would only add to their existing cost structure and cannibalize sales from the new model. By selling their previous model with 16GB for less they extend the useful life of all the machines used in manufacturing, allowing Apple to spread the fixed costs of production over a much larger amount of devices. If they went to having two current year designs (5s, and 5-cheap) they would likely end up losing profitability from higher costs and a lower margin on the "cheap" version of the phone.:apple:
 
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