Whoa, everyone just take a deep breath... yes, breathe... You don't actually think that cellular plans are going to be going DOWN in price? They did for a while back, and I at least was able to lock into a very cheap T-Mobile plan (gosh, that was almost 6 years ago). But with gas pushing $5/gal here in the US, you should expect that the price of EVERYTHING, including your cellular bill, to go up as well. The only way they can now catch you is make you get a NEW PLAN when a new phone comes out. This looks like a trend that the iPhone has set. Before, you can just get a new handset and keep your old plan. Thanks, AT&T and Apple, for changing that.