Writing a holiday app (Carve3D) was a rather interesting endeavour. I learned a good bit about Open GL ES and other multimedia aspects of the iPhone. But that isn't why I'm writing this forum post. I feel I have some interesting observations regarding the dynamics of the App Store as well. 1) Apparently a lot of people saw Halloween as strictly a way to make a fast buck. Only it hasn't really happened and at this point, I don't really expect it to happen. When Carve3D was free I distributed about 25,000 units in a span of a weekend. When charging 0.99 for it, it was about 1% that amount. This being said, all but two apps out of forty-two that come up under a search for "Halloween" in iTunes are free. Apparently the price point for holiday apps, and in particular, Halloween apps, is "free". 2) Free apps create for a completely different audience than do apps that charge even $0.99 USD. Admittedly there were some stability issues in early releases of Carve3D and Apple's very slow turnaround time with updates did little to fix this issue. No surprise, the vast majority of iPhone users have little appreciation for how much lead time there is in getting updates pushed through the store. 3) I never intended for Carve3D to be targeted at a sub-teenage market, but the simultaneous release of Crazy Pumpkin by default seemed to give me that audience. Crazy Pumpkin is an insanely simplistic application. Compared to Carve3D, which involves mapping a 2D touch point to a 3D texture coordinate, it's worlds apart in code complexity and learning curve demanded by the user. 4) Surprisingly, Apple does have some good judgement when it comes to "Staff Picks". Apple choose fellow forum member Josh Anon's app Pumpkins as a pick. I'm not disappointed that my app was overlooked as I pointed out earlier I had stability issues that have just now been resolved, not to mention a learning curve. Crazy Pumpkin is just too simplistic and targeted at 3-year-olds or those with the equivalent IQ. Pumpkins is just right with regard to stability, features, price and fitting with the holiday. So, lesson learned? If you're writing a "holiday" app, one should probably make it free, crisp and ideally have a pre-existing audience, like ezone and Crazy Pumpkins.