So I live in New York City and end up at the Apple store 2-3 times a week, just for something or nothing. I went to the site to check on a time for a presentation and noticed something that really stood out to me. Uh, WOW. That is almost 24 hour tech support, if you average in sleeping time. Is my SoHo store the only one with that? I can certainly see why they extended the hours. It takes about 45 minutes to fill up the entire day with appointments in the morning, and then there are a million people who come straight there and didn't sign up or anything. Well, this is good news!