This would then be fair, honest and competitive compared to other brands whilst still providing I believe a similar level of revenue to Apple.
Let me get this right? A less expensive solution for 5 cameras that also gives you essentially 2TB of then free cloud storage is not competitive? I mean I understand that it might not work for you but a door bell cam and 4 other cameras is more than most will need. And if that is not the case, I'm sure Apple will figure a way increase the number of cameras supported.
BTW! That is not even what was so cool about this solution. No matter what Amazon gives you they also get your video and Apple is doing local processing here. Far more secure!