HomePod Holds Estimated 70% Share of Growing $200+ Smart Speaker Market

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While the HomePod did not rank among the top five smart speakers in worldwide shipments last quarter, it is dominating the premium end of the market, according to research firm Strategy Analytics.


Strategy Analytics claims the HomePod accounts for 70 percent of the small but growing $200-plus smart speaker market, topping competing products such as the Google Home Max and a variety of Sonos speakers.

Among smart speakers of any price, the HomePod accounted for just six percent of the market, as Strategy Analytics estimated last month. If accurate, the data shouldn't come as much of a surprise, as the top five best-selling smart speakers are all regularly priced between $49 and $129 in the United States.

By comparison, the HomePod is priced at $349 in the United States, although rumors have suggested Apple has considered releasing a lower-priced version, possibly in the form of a Siri-enabled Beats speaker.

The world's most-shipped smart speakers last quarter were the Google Home Mini, Amazon Echo Dot, Amazon Echo, Chinese company Alibaba's Tmall Genie, and the Google Home, according to Strategy Analytics. As always, it's important to remember that shipments don't necessarily reflect sales to customers.


David Watkins, Director of Strategy Analytics' Smart Speaker Service:
Unsurprisingly, Amazon and Google models dominated the best-selling list of smart speakers in Q2 2018. The Google Home Mini and Amazon Echo Dot accounted for a combined 38% of global shipments although they contributed just 17% towards the value of the market due to their low price.

Apple on the other hand has focused its smart speaker efforts at the premium end of the market, promoting the HomePod's audio prowess ahead of the device's voice control capabilities.
As noted by Watkins, Apple has marketed the HomePod's premium audio quality more than its Siri capabilities, as justification for its $349 price. Reviews do agree it sounds a lot better than offerings from Google and Amazon.


All in all, the smart speaker market is shaping up to be a lot like other product categories Apple operates in. Apple dominates the premium end of the smartphone market with the iPhone, for example, whereas Samsung and many other Android smartphone makers offer a variety of devices at a wide range of price points.

Article Link: HomePod Holds Estimated 70% Share of Growing $200+ Smart Speaker Market
 

Schnegg

macrumors member
Oct 9, 2017
75
102
I wonder why no one talks about the Yamaha speakers (Yamaha MusicCast 20 et a.). They actually know a thing or two about sound. If someone has a link to a review, I would be interested in reading it.
 
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PickUrPoison

macrumors 601
Sep 12, 2017
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I'm kind of like ... The HomePod shares 100% of the homepod market. The 200$+ market seems fairly fabricated to make apple look good?
Google Max is $399 and there are lots above $200, including Sonos.

Apple doesn’t attempt to compete with the smart microphone products like the $50 google and amazon products, just like they don’t play in the cheap phone market—they’re perfectly happy for Android to own 100% of that.

HomePod is a great sounding speaker, and even though it has low margins Apple’s fine with that, since it sells $100/year Apple Music subscriptions.
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
30,345
30,591
I still dont understand this thing. You can hook up an Eco dot to a Sonos system and it can do 100x more then a Homepod.
The HomePod is not Just advertised as a Bluetooth speaker, it’s a music player first. If you look at Apple’s marketing, that’s what it’s all about, is touting the sound quality versus just what the echo Dot can produce in terms of features.
 
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Aegelward

macrumors 6502a
Jul 31, 2005
526
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UK
Apple is probably going to kill Sonos. Hopefully they can ape their entire lineup. Looking forwards to a HomeBar for TV and HomeSub!

Just think of the incredible cinematic, TFX & Dolby surpassing, surround we could get with 1 HomeBar and 4 HomePods linked!
 
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msama

macrumors regular
Jun 9, 2017
118
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I've got an echo dot and a HomePod. HomePod is great for music and podcasts while getting ready. Haven't used them for much else besides the occasional "Tell me a joke", "Tell me a better joke", and "play the news". I haven't learned the commands to control the lights yet...
 

apolloa

macrumors G5
Oct 21, 2008
12,244
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Time, because it rules EVERYTHING!
Apple is probably going to kill Sonos. Hopefully they can ape their entire lineup. Looking forwards to a HomeBar for TV and HomeSub!

Just think of the incredible cinematic, TFX & Dolby surpassing, surround we could get with 1 HomeBar and 4 HomePods linked!
Yeah it’ll truly be a bargain £2000...

Give me Sonos any day of the week with Alexa.

And no, they won’t ‘kill’ Sonos..
 

Aegelward

macrumors 6502a
Jul 31, 2005
526
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UK
I switched from Sonos (incl. :5) to iPod. I have never regretted it.
Sonos have sold out to Amazon and their Alexa system, screw them. Anyone on this forum who owns Sonos should be replacing their Sonos speakers with Apple. Support the REAL trillion dollar company and not those hacks.
 

dannyyankou

macrumors G3
Mar 2, 2012
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Kidding aside, I don’t think Apple’s trying to compete with the Echo’s of the world. They’re focusing on sound first, and Amazon doesn’t necessarily have the best speakers.

But Apple doesn’t have the best AI. I wonder if you can use Siri shortcuts with the HomePod, that might make it worth it.
 

apolloa

macrumors G5
Oct 21, 2008
12,244
7,697
Time, because it rules EVERYTHING!
Sonos have sold out to Amazon and their Alexa system, screw them. Anyone on this forum who owns Sonos should be replacing their Sonos speakers with Apple. Support the REAL trillion dollar company and not those hacks.
Ah I see, so you just hate anything not made by Apple.. no matter how much better it is.